Onpage SEO of Websites Created in Website Builders
Web developers, who are just starting their career, frequently overlook details, which seem not important at first sight. Instead, they pay attention to the quality of content, design and the choice of keywords. These things are undoubtedly important, but there are also other aspects, which affect the success of a website. This is exactly what we are going to focus on in this post.
It’s possible to find the most suitable website builder for each project, which will meet both personal needs of a web developer and the task requirements. The choice of the tool is extremely important in each case, but even the best option will hardly ensure ultimate success. Much depends upon the web developer, his/her experience and ability to define the goal and the ways of its achievement. Knowledge is power and we are going to share this knowledge with you.
Almost all website owners frequently think about their promotion. This is a necessity: a project will hardly become full-fledged without users or with minimum quantity of them. This is true even if a website comes with excellent design and advanced features. A website without visitors doesn’t cost a thing. It won’t bring any profit or use. No one will read the articles or buy the products. Consequently, the effort of a web developer will be vain. This is not what we need.
All the top website builders are more or less optimized for further website promotion created in them. There is a list of essential tasks a website owner should complete in order to make a project profitable and popular.
Initial website promotion implies onpage SEO or the work on the semantic, article optimization and meta tags completion. This is what we will start with. Take a look at the list of mandatory actions compulsory for everyone, who needs a functional website instead of the inactive resource to show to the friends and acquaintances.
Onpage SEO Checklist
Let’s describe the sequence of actions that should be considered when working on website promotion in the chronological order. It doesn’t matter what platform it will be created with. This is an ultimate solution, the efficacy of which has been proven by the years of practice. There is nothing too complicated about it, but each point matters a lot. This is an ABC or the major principles of the website development niche. So, the onpage SEO list is as follows:
Right after the registration, a website should be blocked from indexing by Google. Block it from indexing in robots.txt and apply the “Site Under Development” notice plate. Some services allow doing that with a few clicks of a mouse, while others imply a more complicated approach. You should unblock a site after all the tasks are completed successfully!
Don’t use subdomains offered for free by website builders. They can be applied when testing the platform only. Buy the 2nd level domain, this is very important! You can also use local domains, if the audience geography is limited by the region. This is a better solution, by the way. Local domains will work best for informational websites as well as other website types.
All demo-content you have received with the template by default should be deleted and replaced by your own content that is related to your business specialization. Remove all the unnecessary materials and add those that are currently unavailable. A website should be relevant to its topic, adhering to the needs and requirements of users. Describe your business and provide the contact data. To better understand the needs/requirements of the potential niche audience, you may focus on the keywords. However, there is no need to completely rely on them. Make the process natural and useful for your customers.
Fill in all the meta tags you come across: for separate pages, products and the website in general. This is needed not for the search bots, but for users. That is why, the descriptions and titles should correspond to the essence of the webpage content.
Replace the standard favicon with that of your own. You can use the readymade favicon from the database available in Google. Just conduct the search to find what you need. The availability of the favicon won’t contribute to the promotion of your website, but it will add credibility and style to it. Users are more likely to pay attention to such websites in the search results.
Connect the analytics system, such as Google Analytics, to your website. Even if your site is comparatively fresh and doesn’t have much traffic yet, this is still a required step to grow your statistics, which is always a necessity.
As soon as you finish working with the site, make it available for indexation and add it to the Google panel afterwards. This is an obligatory step as well. It can help improve your indexation rate. It will also make it possible to collect information about the way your website is seen by the search engines.
Add your company to the Google Maps and manually attach it to the chosen region in the panel board. This will become a powerful bonus from different points of view. Your website should also provide your address and contact data to ensure easy and quick callback options. Use as many communication options as possible (phone, e-mail, Skype, Viber, social networks etc.). If you don’t have anything except for the phone number, create a few accounts for this purpose. The titles of accounts should include the brand name, the company name, website and occupation (company specialization).
The scheme provided above is a standard sequence of the required actions. Regardless of the niche you work in and the type of a website you plan to create, these guidelines should help you cope with the task. Newbies often overlook some of the points of this list or simply ignore them, focusing on those things that seem more important to them. These steps, however, are as important as the quality of the content and the benefits of your services customers may avail. Think about the aspect this way.
A website is a multilayered project that involves lots of tasks. Creating a website, filling it with content, making your acquaintances aware of it and adding it to your visiting card is not enough to make it working. If you wish to make your site functional to help you solve your tasks, pay special attention to the checklist mentioned above. This will notably increase your chances for success in future.