» » Shopify vs Wix vs Squarespace

Shopify vs Wix vs Squarespace

Have you made up your mind to establish reliable and professional web presence for your retail business? Are you currently in the market looking for an easy-to-use, affordable yet flexible and powerful website builder that will help you launch a decent online store, which will bring you profit and attract the target audience.

Shopify vs Wix vs Squarespace Comparison Chart Overview

Website Builder Ease of Use Flexibility SEO Design Support Pricing Verdict
Shopify 10/10 10/10 10/10 9/10 10/10 9/10 9.6/10
Wix 10/10 9/10 9/10 9/10 10/10 9/10 9.2/10
Squarespace 8/10 7/10 8/10 9/10 10/10 7/10 8.2/10

The number of eCommerce web building services is quite extensive out there, but, when it comes to the feature set, web building process and the options provided, only a few of them are really worth the attention. Today, we will have a look at three popular website builders, each of which allows building functional and quality online stores. The services that are under review today are Wix, Shopify and Squarespace.

Ease of Use

Shopify. Shopify is a renowned leader in the eCommerce niche. The website builder is exclusively focused on web store creation and, thus, offers a broad range of features and tools required to create a decent eCommerce website from scratch in no time. The system is user-friendly and convenient. It’s simply impossible to get lost there.

Shopify Backend

You just need to register with the service and use its wizard that will successfully guide you through all the stages of the web design process. For those users, who wish to manage their web stores on the go, the system allows installing Shopify apps for Android and iOS.

Wix. Wix doesn’t need any introduction at all. This universal website builder is used to build different types of websites and it also works well for building quality online stores. Wix is a nice choice for users with diverse web building skills and expertise level as it is super easy, convenient and affordable.

Wix Editor

It comes with a WYSIWYG website editor, which simplifies the web building process and allows controlling all its stages as well as the result. It’s easy to get used to the intuitive interface of the system and explore the tools needed to create a decent online store.

Squarespace. Squarespace is a quality website builder, which can be effectively used to build online stores. When it comes to the ease of use, though, the service is a bit more complicated as compared to Wix or Shopify. It requires preliminary exploration of its feature set.

The platform allows creating web stores that look stylish and trendy, but it is still less intuitive. It takes time to look through the tutorials before you can proceed to the web building process.


Shopify. As far as Shopify is centered around eCommerce website creation, it provides a powerful feature set needed to cope with the tasks of any complexity level. By using the tools the system offers, you can launch full-featured small-to-large online stores with excellent performance. The website builder is known for its Point of Sale (POS) software, which makes it possible to create and manage online stores as well as to sell products at your retail storefront.

By using Shopify, you get a full-featured eCommerce CMS, which additionally comes with integrated mobile commerce options. What’s more, the system offers an opportunity to use the external card terminal you have, accept orders in the offline mode, integration with Xero, Quickbooks and other accounting software, create multiple staff accounts etc. Shopify also allows synchronizing your web store with Amazon Marketplace account, which contributes to the effective product promotion and increase of sales volume.

Shopify can boast a powerful blogging platform, which can boost your web store popularity by keeping the target audience interested in the shopping process and increasing customer loyalty. Among other notable Shopify features, it makes sense to mention the abandoned checkout recovery, availability of over 70 payment gateways, automatic taxes, multilanguage support, free Facebook and Google credits, Shopify App Store with free and paid applications and widgets, product reviews, SSL certification and more. These are the most crucial features Shopify offers to its clients.

Wix. Wix eCommerce platform is one of the most user-friendly and convenient website builders. The feature set it offers works great for building small and medium online stores. Even though, it won’t be enough to launch a large eCommerce website, the tools the service provides still allow creating and managing online stores with over 100-150 products.

Among the tools and features that make Wix a decent eCommerce solution, the following ones are the first to mention: drag-and-drop website editing options, abundance of design customization tools, well-structured and visually appealing showcase windows and product galleries, professional online store management, adjustment of tax and shipping settings, multiple payment options, secure organization of the shopping process, creation of discounts and coupons, 24/7 tech support.

Wix Store

Wix Store Manager allows organizing your products into collections, highlight specific products on your website (define bestsellers and promote monthly specials), add product options such as colors, shapes, sizes etc., add multiple photos and detailed descriptions for each product, customize “thank you messages”, adjust payment settings etc.

Wix comes with a reliable blogging platform, which also makes it possible to add a blog to your web store to boost its performance. Wix ADI tool is another highlight of the system, due to which even a newbie can create a quality eCommerce website from scratch almost in no time. If you wish to make your website more functional, Wix App market is what you should make use of. This is the place, where you can find free and paid widgets and applications to be further integrated into your online store.

Squarespace. Squarespace is a full-featured website builder, the range of options and tools of which are more than enough to launch a decent web store. Even though, the system doesn’t have a WYSIWYG editor and app market, it still offers eCommerce features, which contribute to effective, quick and convenient web building process.

Mind that it takes more effort and time to explore and master Squarespace eCommerce features. This is because online store creation is not the major mission the website builder was built for. It was initially created as a system to launch portfolios and blogs and, that is why, its eCommerce feature set is less compact than those of Wix or Shopify. Squarespace has an app for Android and iOS, which makes it possible to create and manage online stores anywhere and anytime.


Shopify. When it comes to SEO, Shopify doesn’t have any problems at all. The website builder offers a broad range of features and tools needed for effective web store promotion. These include advanced SEO settings, integrated statistics, set up of external statistics collection services and other options that help attract and retain potential and regular customers. What you need to boost your eCommerce website search engine positions is to learn the basics of SEO promotion and make use of multiple tools the system offers.

Wix. Wix is a SEO-friendly website builder. Actually, it is one of the systems, which excels at this parameter. Due to the integrated SEO Wiz tool, the system makes it possible to effectively adjust SEO settings when needed. This is done in a quick and comfortable way. Just follow the instructions the system offers to set up your website SEO parameters (manual set up of meta tags for each page, anchor links, redirect tools etc. are needed). What’s more, it is possible to choose and install applications from the AppMarket to track your web store statistics. By making use of the Google Analytics System, you can analyze your current web store statistics to speed up your website indexation and modify the promotion strategy on time.


Squarespace. Squarespace cares for the enhancement of SEO parameters of web stores built with the system. Some of the integrated SEO-friendly features the website builder is known for include automatic site map generation, reliable SSL certification, clear HTML markup, automatic tagging to improve search engine indexing, clean URLs for all website pages, automatic redirects for multiple domains, meta-tags, AMP tool, website statistics collection tool etc.


Shopify. Shopify template gallery is not that rich, but the themes it offers are of high quality. All in all, there are over 45 responsive templates (10 of which are free), which are sorted out by industry. They come with ready made content, but there is also CSS code editing option, which makes it possible for web designers to create and customize unique eCommerce websites.

Shopify - Free Themes

As soon as you register with the system, you are offered a basic Debut theme, which can further be changed to any template that comes up to your business requirements. The cost of the paid templates ranges from $100 and up to $180, which is quite expensive for an ordinary user. However, there is no big difference between free and paid themes, except for the fact that the latter are more stylish and creative. Whatever template you will go for, you’ll get a set of customization tools to create the design you hope to avail.

Wix. When it comes to the design aspect, Wix template collection is one of the most stunning. This also concerns eCommerce templates, the number of which currently exceeds 38 themes. The templates are mobile-optimized right from the start, which means that your web store visitors will be able to access it on the go. Mind that Wix doesn’t have product import/export options, so, get ready to upload the products manually. Wix templates feature high quality, stylish design and advanced functionality. There is no template change options here, so, if you decide to change the theme you’ve chosen, all the submitted content will be lost.

Wix Templates

Squarespace. Squarespace designs are awesome, but they look a bit monotonous because of the similar structure. There are no many themes here, but each of them comes with refined fonts, strict but clear layouts and rich imagery. What’s important, you can apply custom CSS to any theme, if you wish to give it personalized look. Squarespace designs are responsive by default, which is a benefit in itself. Any template can be changed on the go, if needed. However, Squarespace themes lack customization options as opposed to Wix and Shopify.

Squarespace Themes

Technical Support

Shopify. Shopify tech support is definitely worth its cost. The system is known for its powerful knowledge base, how-to guides, Live Chat with Shopify experts, email support etc. The most informative and helpful, however, is the system’s forum. This is the top notch destination for people facing challenging technical problems.

Wix. Wix tech support center is impressive and powerful. Whatever questions or problems you have, you’ll find the answers here. Each element in the control panel comes with icons that provide tips on how to edit it correctly. The website builder also provides an extensive help center that comes with how-to articles, videos, step-by-step tutorials, manuals etc. Wix also offers a powerful forum and support center, which provides answers to multiple questions. If you still have any questions left, it is possible to contact the custom support team via email.

Squarespace. Squarespace offers 24/7 email customer support, Live Chat available on weekdays from 11am to 7pm EST, an informative knowledge base and a community-managed FAQ section. These services are provided for free. Premium plan users can additionally make use of the live chat support, tutorials and email help. Thus, it is possible to get answers to any system-related questions you might have during the web design process.


Shopify. Shopify currently has four paid plans, including Lite ($9/mo), Basic Shopify ($29/mo), Shopify ($79/mo) and Advanced Shopify ($299/mo). The cost of each plan is defined by the range of features provided, such as design customization tools, availability of gift cards and discounts, disc storage capacity, bandwidth, abandoned cart recovery etc.

Mind that Shopify is transaction-free, but it still charges fees for all credit card transactions. Thus, Shopify is more expensive as compared to Wix and Squarespace, but its feature set and results are worth the cost. For all those users, who wish to test the system features, Shopify offers a free 14-day trial period, after the end of which you should select one of the paid plans.

Wix. Wix has a free neverending version and five paid plans. The free plan is enough only to test the basic features of the system. However, if you wish to create a web store, then it makes sense to upgrade to one of the advanced plans, such as eCommerce ($16.50/mo) or VIP (24.50/mo). As you see, the price range of the system is much more affordable than that of Shopify, while the quality of online stores and their feature sets are on a decent level and come up to the contemporary niche requirements.

Squarespace. Squarespace doesn’t have any free plans. There is only a free 14-day trial required to test the features of the system only. Paid plans include two options, namely Websites (Personal or Business) – $16-$26/mo and Online Stores (Basic or Advanced) – $30-$46/mo billed month-to-month. The cost may be discounted, if you make one-time yearly payment. Thus, Squarespace is more expensive than Wix, but more affordable than Shopify.

Bottom Line

When it comes to building eCommerce websites, the choice of the best web building tool matters a lot. This is because the final result and the cost of the ready made website will depend upon the feature set the website builder offers. If you are right about to build an online store, it makes sense to choose between Shopify, Wix and Squarespace. Each service has its pros, cons, eCommerce tools and pricing aspects.

  • Shopify is a distinct leader in the eCommerce web building niche. The website builder is completely focused on web store creations and, thus, offers a powerful feature set needed to accomplish the task. Shopify allows building small-to-large web stores, the number of products in which may range from several dozens and up to several thousands. This is a universal eCommerce website builder that is worth the money invested.
  • Wix is a great alternative for newbies, who wish to launch and manage small and medium web stores. The range of features it offers is more than enough to reach the goal. The website builder is known for its stunning eCommerce templates, SEO characteristics and affordable pricing policy. Is there anything else a non-techie might need?
  • Squarespace is a nice choice for users, who are looking for deeper web store design customization and are ready to invest more into their websites. The website builder has almost the same feature set as Wix, but it is more expensive. It is also more difficult to master the system, which takes more effort and time.

Each project is unique and you have to explore and analyze each website builder from the point of view of functionality and pricing policy in advance. Take your time to learn what exactly each system offers and whether it comes up to your eCommerce web building needs. Good luck!