Wix vs Weebly vs Squarespace

So, you’ve decided to build a website using a Do-It-Yourself tool and you’re scouring the web for an easy-to-use platform that will help you build a decent website. Yes, the choice of website builders is quite extensive on the web and it keeps growing with every passing year. You can find services to come up to almost all your web building needs and most of them position themselves at the simplest and the most feature-laden tools. However, when it comes to the web building process itself, it appears that just a few site creators actually offer a great user experience. It’s high time now to define the service, which features the harmonious combination of simplicity, convenient, functionality, efficacy and affordability.

Wix vs Weebly vs Squarespace Comparison Chart Overview

Website BuilderEase of UseFlexibilityeCommerceSEODesignSupportPricingVerdict
Wix10/1010/1010/108/109/1010/109/109.5/10
Weebly10/109/109/109/108/1010/109/109.2/10
Squarespace8/107/108/108/109/1010/107/108.2/10

Trying to figure out which tool will meet your needs best can be a time-consuming task. To save your time and effort I’ve decided to compare three solid website builders – Wix, Weebly and Squarespace – all in one review. You can look at the comparison table and then read the full text. Enjoy it 🙂 .

Ease of Use

Wix. The website builder seems to have the simplest website editor among other competitors. It’s a real pleasure to use it – so intuitive, convenient and understandable it is. Whether you are a newbie or a web design pro, it won’t take you long to explore and master it as all the steps and elements are clear from the very first sight. Wix is the all-in-one website builder, which makes it possible to launch almost any project from scratch, be it a business website, a portfolio, a blog or even a small/mid-sized web store.

The system comes with a simple drag-and-drop editor, handy step-by-step prompts and easy navigation. It utilizes the so-called ‘absolute positioning’ method, which makes it possible to pick and position widgets and website elements on any web page spot. This approach simplifies further template switch process, even though, it makes it impossible to change the templates during the web design process.

Wix Editor

Weebly. The system, which was initially launched as a blogging platform, has now acquired a strong eCommerce focus due to the recent merge with Square. This is an intuitive and logically-structured website builder, which works great for lots of simple and complex projects.

Even though, Weebly doesn’t offer a standard drag-and-drop editor, letting users choose and drop the required elements to pre-defined areas, it still comes with the understandable and quite simple dashboard. Such website editing approach, however, allows switching the templates on any stage of the web development process with no hassle at all. This is one of the undeniable benefits of the website builder.

Weebly Editor

Squarespace. The platform mainly targets creatives and entrepreneurs, but it also works well for the development of standard web stores. It is less simple and convenient as compared to its competitors and, thus, it gets the lowest score. The editor of the service is quite sophisticated and not that easy to master, especially for first-timers. It doesn’t offer the truly What-You-See-Is-What-You-Get editing experience and requires more effort and time investment.

Even after the recent update of the service, it still remains inferior to Wix and Weebly. It’s stylish and modern, yet not user-friendly. Another demerit of the platform is absence of the preview option. All the edits you make are saved automatically and website visitors can see them right from the start along with the bugs or errors you can accidentally make. This means that if you don’t manage to fix the error on time, this may spoil user browsing experience.

Squarespace Editor

Conclusion: Wix is a definitely leader in the Wix vs Squarespace vs Weebly confrontation in terms of usability. The website builder is easy-to-use, intuitive and understandable, despite the web design experience a user has. It allows creating different types of projects in a simple and hassle-free way without compromising functionality. That’s the undeniable bonus for a website builder.

Flexibility

Wix. The website builder ranks high in terms of flexibility and functionality. It allows designing all project types – from simple web pages and up to full-featured websites. The system stands out from the crowd due to its advanced web editing options. Inexperienced users can choose Wix ADI to design high end project. This is the tool powered by the Artificial Intelligence that automatically creates websites based on the information a user provides upon its request. Web design experts, in their turn, can make use of the standard Wix editor, which lets them create quality and functional websites from scratch by editing the website design and layout.

The website builder also boasts a rich App Market, which provides an assortment of handy apps to boost your web presence (online forms, newsletters, booking widgets and more). These free and paid widgets and applications fit various niches and, thus, can be applied to launch all kinds of websites for personal and business use. Additionally, the website builder comes with a blogging engine and allows adding a forum to your site.

Wix App Market

The highlight of the system is its Turbo feature that deserves special attention. The feature encompasses advanced technologies and tools that make it possible to optimize and boost browser rendering time without affecting its functionality. As a result, Wix-powered websites load faster, which cannot but affects traffic retention rate. Another feature that has positive impact upon the promotion of Wix-based projects is its advanced Ascend tool – the all-in-one business solution that comes with over 20 tools and products required to manage and promote websites directly from the system dashboard.

Wix ADI

Weebly. The platform comes with the integrated eCommerce system, a flexible blogging engine and many embeddable widgets for further customization. As mentioned above, the system was initially created with blogging focus in mind. Thus, you can design and manage full-featured blogs with it. When creating a blog, you’ll have an opportunity to ad and schedule posts, enable commenting system, add custom footer and header codes for separate posts – the options are multiple and versatile here.

Weebly App

Weebly devs are quite hyperactive these days: they’ve released Weebly for Android and updated their iOS apps, introduced the long-awaited Membership feature and keep designing new responsive themes. Weebly also allows adding multiple contributors for shared website management (Account admin, Author or Dashboard only). Author and Dashboard only options are available exclusively for Pro users.

Weebly App Center is similar to that of Wix. You can come across a collection of functional widgets and apps here, which can be integrated into your website with one click only. Some of the most popular widgets include LiveChat, PinPoll, Call-Out-Box and more. The website builder is also known for is high end marketing tools included into the Promote service. It includes a collection of ready-made templates you can use to design various email types, including promo newsletters, event and product introduction, bulletins and more. Weebly video hosting and Image Editor are worth separate attention. They make it possible to integrate videos and images into your project, managing them with regard to your project specialization and requirements.

Squarespace. The system features advanced flexibility, providing creative freedom and functionality. It offers perfect content import/export solutions and one-of-a-kind developer platform that grants full control over the code editing process. At the same time, the website builder doesn’t have any integrated app markets (unlike its competitors). This is a notable demerit for the system users.

Squarespace ranks high in terms of website management rights. It has several access levels, which make it possible to add multiple contributors to the project (these include Content Editors, Administrators, Comment Moderators etc.). When using the system, you can import blog content from well-known blogging platforms, namely Tumblr, Blogger, Posterous, WordPress etrc. Web store owners, in their turn, can import eCommerce content from popular systems like Shopify or BigCartel. Another feature that makes the website builder a worthy choice is code access. This lets you edit the entire project, including footer and header.

Style Editor is another highlight of the system. It unveils multiple advantages to users, including an opportunity to upload and manage media files/images, select the required page types and styles. Once you have made your choice, it will be automatically applied to the rest of pages. This is quite convenient and time-saving as well. What’s more, Squarespace comes with lots of integrable add-ons and widgets that can boost your website performance.

Conclusion: When it comes to flexibility and feature set, Wix is also on the top of the list. The website builder offers impressive functionality to create, manage, edit and update websites with no special investment of effort and time. However, I should mention that Wix doesn’t provide access to the site’s code, while Weebly and Squarespace let you customize your site on a deeper level. That’s definitely the point that requires improvement.

eCommerce

Wix. Wix comes with a powerful eCommerce platform that offers a decent set of design customization options. It is possible to launch small-to-medium online stores with the system, which will feature excellent performance. Among the options the website builder ensures, it makes sense to mention the ability to create around 100-150 products and their categories, adjust multiple payment options, manage tax and shipping settings, issue coupons and discounts.

Wix Store

Wix offers quality eCommerce templates, convenient shopping cart, rich product galleries with descriptions and full-size images, multiple paid and free eCommerce apps available in the Wix App Market. You won’t be able to create large online stores with the service, but it really works great for small and medium eCommerce websites.

Weebly. Weebly also allows building and managing quality online stores. What’s more, it has got a strong eCommerce focus, being acquired by Square. This had a notab;e impact upon the improvement of its eCommerce functionality. As of today, the system has a powerful and flexible eCommerce engine, which offers multiple niche-specific features and tools that can effectively boost web store performance. Launching an online store with Weebly doesn’t take much time. The system provides an integrated shopping cart as soon as you are done with your web store creation. This allows selling products without the need to handle other technical nuances that take much effort and time.

Weebly add a product

What’s more, Weebly ensures secure payment and shipping options, product management and control features, convenient search filter tool, the ability to create and manage products and their parameters, multiple settings for exclusive offers, services, digital and physical products, advanced SEO characteristics, free hosting, integrated mailouts, CSV file import/export option etc.

Squarespace. Squarespace also provides and opportunity to create an eCommerce website. The system ensures quick, safe and easy web building process. Among the features that make the system stand out from the crowd, the following ones should be initially mentioned: the ability to create and sell the unlimited number of digital and physical products, adjust tax and shipping settings, make use of Xero integration, create coupons and discount offers etc.

With Squarespace, you can pick and add niche eCommerce apps and widgets to boost your web store performance. With this purpose, you can integrate social media buttons, image and photo gallery widgets, Contact Form Builder, special eCommerce tools for restaurants, cafes, wedding and photography websites and more. The website builder lets you create and add around 100 various product variations from SKUs. It frequently initiates special offers and loyalty bonuses for regular users.

Squarespace add a product

You can also practice the post-checkout code injection, which allows tracking customer activity via a marketing pixel. Squarespace users can choose between PayPal and Stripe accounts for effective payment processing. The website builder doesn’t impose any extra transaction fees. Squarespace’s eCommerce is also competitive, yet unfortunately its full integration is now available only in the U.S., the U.K., Canada & Ireland, with beta support in some other countries.

Conclusion: All the systems work well for the creation and management of online stores. None of them is a specialized platform, although, Weebly has become a more eCommerce-focused system after its integration with Square last year. You won’t be able to build a large feature-laden online store with these website builders, but it’s quite possible to launch a small-to-mid-sized eCommerce project with each of them.

SEO

Wix. Wix’s SEO block allows you to add Meta Description, Keywords and Title on a per-page basis. You may also prevent you pages from indexing.

However, we should warn you that Wix has some significant SEO issues, as well. You might have noticed that all Wix-based sites have unlikely URLs that you can’t re-write to make them human-readable.

Wix SEO

Weebly. Like Wix, Weebly offers a traditional SEO toolkit, real-time site statistics and the ability to add your unique Google Analytics code.

Weebly also offers an easy-to-follow guide to help you optimize your site for search engines.

Weebly SEO

Squarespace. Squarespace is most advanced in terms of SEO. It produces pages with clean HTML markup that’s search engine-friendly and lets you write human-readable URLs, among other advantages.

Conclusion: All website builders are SEO-friendly. They offer a standard toolkit to fill out the required meta tags for all website pages. They also come with integrated statistics collection tools that make it possible to track your website performance and adjust the required settings, if needed.

Designs

Wix. Wix offers a huge collection of stunning mobile-ready designs. There are over 550 templates divided into niche categories here and the system designers keep working on the development of new high end themes.

The website builder also offers a set of advanced design customization tools to give your project personalized and one-of-a-kind look. What you can do here is adding and editing content blocks, integrating and customizing extensions and widgets from the App Market, applying animation effects, adjusting layer parameters etc.

In case you don’t manage to find a suitable template for some reason, the website builder makes it possible to pick a blank theme and customize it from scratch. As mentioned above, Wix sticks to the “absolute positioning” mode and, thus, its designs are not switchable. A good aspect, though, it that you can use Wix mobile editor to make your website viewable on mobile devices. The editor allows changing the mobile look of a website without affecting its normal view.

Wix Templates

Weebly. Weebly’s gallery is smaller, yet also beautiful. All new templates are responsive by default and users can’t change the mobile view of their site – it is generated automatically based on the chosen theme. Those who use old Weebly themes have the ability to manually optimize them for mobile viewing through a built-in mobile editor. Users can switch Weebly templates at anytime.

All Weebly themes are grouped with regard to their color schemes and styles. It’s up to you to pick the required color palette as there are up to 10 variants for each design here. Templates can be edited via a CSS/HTML editor. There are third-party providers of Weebly themes on the web.

Weebly Templates

Squarespace. Squarespace’s themes are all works of art – they’re polished, modern and make an exceptional visual impression. There are no many of them in the system’s collection (you can choose from around 40 themes here by now), but they are really worth the attention. The only problem is that Squarespace designs look somewhat alike and standard.

Each template comes with a ready mobile solution (non-editable). There is also an opportunity to modify your website custom CSS code, but this option is available to Business Plan users only. Another distinctive feature of the system is its integrated Cover Page Builder. It allows creating unique cover page designs, using customizable content blocks for this purpose.


Squarespace Templates

Conclusion: When analysing the design aspect, I can conclude that Wix goes first here as well. This concerns the amount of templates, their quality and customizability. Wix offers an amazing collection of professional themes, which are mobile-optimized by default. The only problem is that Wix templates are not switchable and users should be twice attentive when making their initial choice.

Technical Support

Wix. There’s email support and a vast Learning Center comprised of video tutorials and how-to articles. Nearly every element in the control panel contains explanatory pop-ups.

Weebly. Weebly offers free livechat support, free phone support, and a ticketing system. They’re also quite active on social media.

Squarespace. Email support, live chat support, Help Center and Community Answers. Squarespace also held regular one-on-one workshops in New York. But now it has temporary closed it.

Conclusion: All website builders offer worthy customer support assistance. Wix, however, comprises an extensive set of support options that make it possible to solve system-related problems with maximum efficacy and minimum time/effort/money investment.

Pricing

Wix. Wix has a free ad-supported version and five paid plans ranging from $4.50 to $24.50/mo.

Wix Pricing

Weebly. Similar to Wix, Weebly is a freemium web service. However, the website builder has separate plans for ordinary websites and for eCommerce projects. For standard project, it offers four subscriptions, the cost of which starts with $4/mo and goes up to $25/mo with a one-time annual payment. When it comes to the development and promotion of online stores, Weebly offers paid plans provided for standard websites plus the Performance Plan for experienced entrepreneurs. The cost of this plan constitutes $38/mo.

Weebly Pricing

Squarespace. There are no free versions, but you can start with a free 14-day trial. Paid plans start at $12/mo and go up to $40/mo for eCommerce solutions.

Squarespace Pricing

Conclusion: When analyzing the pricing policy of the website builders, I can conclude that Wix is the most affordable system. Apart from a free never-expiring plan, it has several paid subscriptions to come up to any needs and web design objectives. The cost of the plans is moderate and it does not compromise with the feature set included into the subscriptions.

Bottom Line

When it comes to DIY website creation, the web building niche offers plenty of options. The choice basically depends upon the goals you pursue, when building a website, the type of the project you need, the available budget, the time and effort you are ready to invest as well as your web design skills.

  • Wix is a universal website builder, which allows creating different types of websites. The system is extremely easy-to-use, which makes it a perfect choice for newbies and web design pros. The website builder has flexible settings, advanced SEO parameters, convenient website navigation, reliable customer support, rich App Market, smart ADI tool and variety of high quality mobile-optimized niche templates. The service is one of the easiest platforms you can use to launch a professional website with no hassle at all.
  • Weebly is worth the attention of users, looking for a simple yet effective web building solution. The system is logically-structured and intuitive. It has powerful blogging and eCommerce engines, a traditional SEO toolkit, quality responsive templates, Weebly app center, WYSIWYG and advanced HTML/CSS website editors, flexible design settings etc. There are also Weebly apps for Android and iOS, which make it possible to create and edit websites on the go. Just like Wix, Weebly is a decent web building tool for newbies.
  • Squarespace is a bit more complicated as compared to Wix and Weebly. Its editor is more sophisticated and it takes more time to explore it. Apart from that, the website builder doesn’t offer WYSIWYG editing options, which also complicates the web building process, especially for users, who lack web design skills. At the same time, Squarespace is quite flexible as it offers import/export options and allows getting full control over the web design process. Squarespace also boasts outstanding and impressive templates, which look modern, stylish and can create exceptional impression upon users. Squarespace templates come with ready mobile solutions that cannot be edited.

So, which one is better? Actually, it’s difficult to agree upon the best website builder. Not because they have a lot in common, but because they target different audiences. After the analysis of all the parameters, however, it’s possible to state that Wix prevails over its competitors from all the points of view. The website builder is simple and user-friendly. It offers an amazing collection of high end templates as well as multiple advanced design customization tools. It also provides strong customer support, moderate plans and abundance of features to cover a variety of users’ needs. When making the final choice, though, take your time to test all the systems to find out their strong and weak points before you decide, which of them works best for your current web building needs.

Malcolm Thomas

My name is Malcolm, I'm a blogger. I mostly spend my time reviewing website building software and helping others turn their ideas into exceptional websites. I like meeting new people, so feel free to contact me anytime.

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13 Responses

  1. Jose Marques says:

    Wonderfuⅼ work! That is tҺe kind of info that are meant to be ѕhared around the web.
    Shame on the seek engines for now not positioning this post higher!

    Τhank you =)

  2. Jonathan Richards says:

    I don’t understand why Wix doesn’t allow its users to mess around with the code. This is one of the things I hate about them. The other is the way their URLs look. Why in the world would they do that? It makes no sense from a SEO point wise and it also looks ugly to the eye. When it comes to pricing I don’t understand why Squarespace is so expensive. Compared to its competitors they don’t offer much more to somehow justify the price they are asking.

  3. Chris says:

    Do any of these sites allow you to easily drop in HTML5 animations like you would an image or a video (without having to manipulate a bunch of code)?

  4. Marty says:

    incredibly helpful. thanks for an unbiased overview of these three. one of the few I’ve read that doesn’t smack of someone pushing a particular site for personal gain.

  5. Howard says:

    Good article. I notice wix has URL cleanup. Does this change the problem with the SEO unreadable link?
    If so, would that not make it the clear choice? ( unless you want to export to WordPress in the future??
    Thanks
    Howard

    • Hello, Howard,
      Thanks for you comment!

      Concerning your question, the issue with unreadable links easy solves with setting up 301-redirect to any URL you want to change. And the question of choice this or that website builder mostly depends on what kind of website you need. If you need a business or corporate site, worldwide eCommerce restaurant or hotel website, Wix is a good enough solution. Weebly is in a good command with a portfolio website or a blog and Squarespace suits better for a local store, landing page and blog too.

      With regards,
      Malcolm Thomas

  6. Louis says:

    What you don’t mention is that with weebly you get responsive sites by default. This means you have to drop controls on dedicated places, so that it can reposition them on smaller screens. This is a far better approach than squarespace!

  7. Patrick says:

    Hi Malcolm – You mentioned facets. I’m just about to evaluate some of these products and wondered if any of them provided a convenient way to maintain a taxonomy which supports faceted search (site navigation)?

    • Hi, Patrick,
      At this moment neither Wix nor Weebly or Squarespace don’t have such option. But Wix, for instance, for its online store allows organizing products into different pages or galleries. This in combination with search tools, available at Wix App Market, surely, could not bу complete substitute, but it works.

      With regards,
      Malcolm Thomas.

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