Wix vs WordPress vs Squarespace

Wix, WordPress and Squarespace are the most popular contemporary web building tools. Each of them has its own positive and negative features, characteristics, purposes and target audience.

  • Wix is a universal website builder, which can be used to launch different types of websites. Even a newbie can master the system in less than no time, not to mention professional web designers.
  • WordPress may be used in two variants: either as the open-source platform or as a website builder. In this post, we will focus on analyzing the cloud version of WP to be able to compare its features with those of other two services. WordPress website builder requires deeper customization and is used to launch large-scale projects with top notch performance.
  • Squarespace is a commercial website builder, which is initially used to create small-to-large business websites.

When it comes to the choice of a decent website builder, it makes sense to analyze each system in details and compare their basic parameters. This is exactly what I’m going to do right now.

Ease of Use

Wix. Wix is a universal website builder and one of the simplest platforms used to launch different types of websites. The system is so flexible and easy-to-use that it can be browsed and understood by users, who have diverse web building needs and expertise rate.

Wix Classic Editor

The website builder comes with a convenient and intuitive WYSIWYG editor, which allows controlling all the stages of the web building process and watch the result. Wix ensures deep website customization and provides a set of powerful tools needed to give a website the desired performance. Whatever website type you need, building it with Wix will be super easy, fun and fast.

WordPress. As a cloud version of the popular open-source software, WordPress is a bit more complicated as compared to Wix. The platform, however, is a simplified version of the system, which offers simpler web design settings. However, the service still implies the knowledge of coding basics and web building experience.

WordPress Editor

Managing a website created with WordPress website builder is simple and understandable due to the clear and intuitive interface of the system. These are only some of the features that make WordPress website builder a simplified version of the well-known CMS, which may be a nice choice even for non-techies.

Squarespace. Squarespace is a website builder, which can be used to start different projects. Portfolios, business websites and landing pages are the major website types the service is meant for, but it is also possible to launch other projects with the system.

Squarespace Editor

As to the ease-of-use, Squarespace is a bit complicated than Wix, but simpler than WordPress. It takes effort and time to master the basic features of the system. Fortunately, the platform comes with multiple tutorials, exploration of which will contribute to quick and simple website building process.


Wix. Even though, Wix is a simple and intuitive website builder, its feature set is above the average and allows getting the most out of the web building process.

The website editor abounds in flexible and powerful tools, which contribute to the efficacy of the web design process and ensure great result. There is also a possibility to make use of Wix mobile editor here to create and manage mobile-optimized websites. This is one of the system advantages.

Wix dashboard is visually-appealing, convenient and intuitive. It’s easy to get used to it and start working on website creation right after you sign up for the system.

To develop website layout, you can select, modify and arrange versatile widgets the system offers. Paid and free applications and widgets can also be available in the Wix App Market, where you will encounter a broad assortment of elements. Each widget you add to the website can further be customized as you wish. Thus, it is possible to change the backgrounds of the blocks, their frames, sizes, content layout etc. Wix feature set is actually stunning and worth the attention.

Video and audio integration, flexible and simple commenting system, impressive image galleries, versatility of fonts and styles ensure creative approach to the web building process and allow users reveal their ideas.

If this is the first time you work on your personal website development, Wix ADI tool will help you cope with the task on the top notch level. The integrated Artificial Design Intelligence feature allows creating a website in the automatic mode by providing the required information about the project (business name, contact details, social network accounts, niche, purpose etc.). Websites created with Wix ADI are full-featured and professional, while building them doesn’t take much effort and time.

Wix ADI Editor

What’s more, Wix comes with powerful blogging and eCommerce engines. Thus, the system allows creating functional, professional, visually-appealing blogs and online stores with ease. You don’t have to be a web design pro to cope with this task – the web building process is simple and quick, while the result will come up to any expectations.

To ensure the utmost security of websites created with Wix, it is possible to protect web pages with passwords (or even hide them, if needed), offer access to selected user categories only and even choose the team of users, who will be allowed to edit a website.

WordPress. WordPress website builder offers a broad range of features and design customization tools. The choice, however, mostly depends upon the plan a user chooses and the terms it provides.

To boost website performance, you’ll have to additionally install plugins and adjust the settings based on your web design objectives and needs. Unlike the open-source program version, which provides the entire feature set right from the start without any hints on using these features, the website builder will grant access to all the resources you may need to get the most out of the web building process. Thus, you’ll be able to use multiple visual aids, tutorials and other support documentation. This is what makes the website builder simpler and more effective for newbies as compared to CMS.

WordPress Plugins

WordPress dashboard is user-friendly, while the interface of the system comes with multiple pop-up tips, useful and appealing buttons, recommendations and other info users might need when exploring the service. The entire structure and functionality of the website builder is geared towards quick, easy and convenient website creation and management.

Thus, it is possible to plan your content submission (choose the way you will write, add and schedule new posts), select article format, styling, tags, categories, adjust security settings, get access to personal profile and notification parameters in the dashboard. If you plan to manage your website on the go, then downloading the WordPress app for Android, Windows and iOS is a reasonable solution.

What’s more, WordPress offers an extensive plugin category, where you can choose between thousands of plugins. These include social networking extensions, image galleries, forums, spam protection, online forms, social media widgets, calendars and what not. Whatever your website structure and goals are, the right choice of plugins will help you complete the task with ease. The website builder is available in over 70 languages, which also contributes to its functionality. Thus, WordPress website builder features excellent combination of simplicity and convenience for non-techies, but it also offers under-the-hood complexity for web design pros.

Squarespace. Squarespace is a contemporary website builder, which comes with a rich feature set needed to launch websites that differ in functionality and design characteristics. The platform is mainly used to create landing pages, portfolios and business websites, but it still has one of the best blogging and eCommerce platforms available in the modern web building niche. It is possible to create, add, manage and publish posts here, create product lists to sell physical and digital items, adjust web page design customization, taxes, shipping settings, personalize user accounts etc.

Another feature the website builder is known for is its Form Builder tool. The system offers around 20 form field options, Mailchimp and Google Docs integration, lightbox and post-submit modes etc. This allows building the forms you need in a quick and hassle-free way.

The system comes with an array of attention-grabbing iOS and Android applications. These include eCommerce, Blog, Metrics, Portfolio apps. The use of these application at your website makes it possible to build stunning interfaces for different purposes. What’s interesting, Squarespace offers several scaled versions of all the images uploaded to the system so that they could easily adapt to mobile and desktop devices.

Squarespace also allows integrating an appealing and stylish audio player into your website. It will make it possible to showcase single music tracks and albums to attract the attention of users and give your website extra functionality. The Podcasts option is of great value for all those system users, who have an intention to post and syndicate podcasts by means of using the Audio block. This is done to submit your audio files to iTunes, if needed.


Wix. Even though, Wix is a universal website builder, it has a powerful eCommerce engine, which allows creating small and medium online stores. If you are going to launch a large supermarket, then it makes sense to keep looking for a more advanced or even specialized system. Wix works well for building web stores of smaller sizes offering around 100-150 products, the feature set of which, however, will come up to the major web building needs.

Wix eCommerce

Wix eCommerce tools differ with regard to their purposes, ease of use, application and other parameters. Among the options the system is known for, it makes sense to mention drag-and-drop editor, logically-organized and impressive image galleries and show windows, abundance of web design customization tools, professional web store management options, multiple payment settings, an opportunity to set up shipping and tax parameters, safe and convenient shopping process, quality customer support.

To let you organize and manage products, the system offers a convenient Store Manager, which has plenty of other benefits. The latter include creation of product collections, highlight of the most popular products like monthly specials, adjustment of the major product parameters such as shapes, colours, sizes etc., upload product photos and addition of their detailed descriptions etc.

As far as Wix can also boast a powerful blogging engine, adding it to your online store will be a good idea that will trigger excellent result. This can be done in a few easy steps as the system will provide you with step-by-step instructions on how to get the most out of your eCommerce web building process.

WordPress. WordPress allows creating online stores by means of connecting and adjusting specialized eCommerce plugins, the most popular of which is WooCommerce. This is an open-source shopping cart plugin, which implies free download and installation. To make use of the entire spectrum of plugin advantages, you’ll need to pay for its special features. This is a surefire way to launch a powerful small or medium web store with a superior feature set.See video what is WooCommecre:

WooCommecre can be integrated into any website launched with WordPress. If you are a newbie, who doesn’t know how to work with it, you’ll be offered a detailed tutorial that will help you explore the plugin to use its major out-of-the-box features, such as the options allowing to add the required extensions, adjust mobile-optimized design, set up the parameters of physical or digital products you plan to sell, activate geolocation support and efficient inventory management, adjust SEO parameters, checkout options, add reviews of products and complete other essential steps.

Apart from that, WooCommerce provides an opportunity to set up proper product shipping parameters. Thus, you can decide on the local order pick up, free delivery, overseas and flat rate shipping, local delivery and what not. The choice depends upon the goals you pursue, the available budget and other aspects that will offer your customers versatility of choice. When using the plugin, you can use either a free theme (if you are a newbie) or a premium WooCommerce template (if your web design experience allows doing that).

Squarespace. Squarespace is a powerful website builder, the list of features and tools of which is enough to create a decent web store. The system doesn’t have a WYSIWYG editor, integrated widgets and applications, but there is a list of eCommerce tools that can be used to launch an online store with it.

Squarespace eCommerce

Squarespace is more complicated than Wix and WordPress as it wasn’t initially created for eCommerce web building needs. Thus, it takes effort and time to use the service for this purpose. The website builder allows creating and managing online stores on mobile devices by installing an app for iOS and Android.


Wix. When it comes to SEO, Wix offers a standard toolset, which contributes to effective promotion of websites, created with the system. These tools are initially meant for people, who are unaware of the major SEO rules, but still wish to maximize their website online exposure. Wix SEO Master section is the number one destination for users, who plan to boost their website performance by adjusting specific settings. This contributes to better website optimization after the project is published. The feature is free for everyone.

Wix SEO Wizard

Wix users can manually set up SEO parameters (titles, human-friendly URLs, descriptions, keywords) for each page of their websites. This can be done in the corresponding “Pages” category. If some of the pages of your website are under development, you can hide them from the search engines until they are ready to being indexed.

WordPress. WordPress is a SEO-friendly website builder. The tools it provides are decent, simple and understandable even for newbies. The system is optimized for the search engines out-of-the-box.

To gain full SEO control over your website promotion, you are offered a set of SEO plugins to take care of each parameter. Some of them include YoastSEO, All in One SEO Pack, SEO Framework, MetaSlider, Redirection, WP Meta SEO etc. By using these and other plugins, you can connect Google statistics collection, fill out meta-tags and adjust other essential SEO options. Even though, integrated SEO tools are on a decent level, WordPress plugins will contribute to the efficacy of the process. However, these plugins require extra investments, but it’s up to you to decide, whether you need that or not.

Squarespace. Squarespace is also SEO-friendly and it offers advanced search engine optimization tools to enhance your website promotion. The website builder offers a broad range of integrated SEO features needed for effective boost of your website positions. Some of these tools are as follows: clear HTML markup, automatic sitemap generation, secure and trusted SSL certification, understandable URLs for all pages of a website, integrated AMP tool, meta-tags, automatic tagging and redirects for several domains, opportunity to collect Google statistics and more. These SEO tools allow tracking the current positions of your website to enhance its promotion.

Squarespace SEO Settings


Wix. Wix can boast one of the most amazing, rich and stunning collections of ready made designs to meet any style, preferences and web building needs. No matter what template you will go for, its quality will be on the top notch level. The templates the system offers fall into a number of categories based on the niche they belong to.

Wix Templates

Each template is mobile-optimized and logically-structured, which makes it possible to apply multiple design customization tools to give them the required look and functionality. There are special categories for popular and new templates, the collection of which is regularly updated. If you have no idea as to what theme exactly to go for or you just cannot find a suitable theme in the collection the system offers, you can use a blank canvas to design your website from scratch.

Wix Moblie Editor

Thus, when it comes to designs, Wix doesn’t have almost any worthy competitors. Mind, however, that there is no opportunity to change the template selected, but there is a preview option, which allows exploring the available templates in details prior to choosing any of them. So, take your time to make a smart choice.

WordPress. WordPress has multiple high-end templates, the prevailing amount of which, however, are offered on the paid plans. There is also an opportunity to buy extra templates from the third-party developers or choose between those that are available in premium plans. The first option, however, is quite expensive.

WordPress Themes

In most cases, the quality of integrated designs the system offers is on a decent level. When working with WordPress, it is possible to filter out the templates by their style, structure, theme, cost and other parameters. There are free and paid themes you can select based on your web design needs and requirements here. You can preview each template and explore its detailed elements and descriptions.

Squarespace. Squarespace also offers a spectacular collection of templates. Their designs are worth the attention due to their high quality, professional look and advanced functionality. At the same time, the templates look a bit similar to each other because of their structure. This is not a problem for the prevailing amount of users, who consider Squarespace a decent platform to build quality websites.

Unlike Wix, Squarespace cannot boast hundreds of ready made templates. Their amount is limited, but each theme offers clear layouts, refined styles and fonts, rich image galleries etc. If you still feel that your website template lacks customization, you can make use of custom CSS option to give the selected themes personalized design.

Squarespace Templates

What’s important, Squarespace templates are responsive right from the start. This is what most contemporary users value a lot. Whatever theme you wish to modify, you can do that on the go. This is very convenient and time-saving.

Technical Support

Wix. Wix is an easy-to-use and user-friendly website builder. Its support center is on the top notch level as it provides users with different support options based on their needs, skills and experience. Whatever problem you face, you can find the solution to it here. To start with, each control panel element comes with a hidden pop-up question mark icon that provides the tips on the implication and use of the element. What’s more, users can access an informative help center, where numerous videos, how-to articles, manuals and tutorials with step-by-step instructions are provided.

There is also an opportunity to browse through the branches of the system forum or the topics of the support center to have your questions answered in no time. If there are still any questions left, get in touch with customer support team of the service via email to solve the problems efficiently and on time.

WordPress. As opposed to Wix, WordPress doesn’t offer customer support team assistance. Instead, there are lots of manuals, tutorials, guidelines and tips available on the web. They will help you get started successfully and improve your website performance, if needed. What’s more, WordPress can boast a powerful user community, where you can also get a valuable piece of advice.

Thus, you can browse through multiple forums and ask your questions there, discuss your problems with the forum community and share your own experience with the co-thinkers. This is frequently even more helpful and quicker than using professional customer support.

Squarespace. As a website builder, Squarespace offers professional tech support to the system users. Thus, you can get 24/7 email support or get in touch with the platform experts via the LiveChat, which, however, is available on weekdays only. Apart from that, there is a valuable knowledge base and a separate FAQ section, which is managed by the community representatives. All these services are free for the system users. Premium Plan subscribers can additionally avail information from multiple tutorials the system offers. They can also get in touch with the experts working for the service via email or live chat. These are the surefire ways to have your problems solved.


Wix. Wix offers a free never-expiring version to all users, who wish to test the features of the system, experiment with them a bit and improve their web design skills. For professional web building purposes, users will have to subscribe to one of the paid plans. As of today, there are 3 of them here, namely Unlimited ($12.50/mo), eCommerce ($16.50/mo) and VIP (24.50/mo). Each plan comes with a certain feature set included and covers particular web building needs. Other two plans (‘Combo’ and ‘Connect Domain’) are mainly for simplest websites.

Wix Pricing Plans

WordPress. WordPress is initially a free website builder, but this plan offers limited feature set, which will certainly not be enough to launch quality, professional and functional websites. If this is what you aim at, WordPress offers the following pricing options billed annually: Personal ($48/year), Premium ($96/year) and Business ($300/year). Each plan is characterized by a certain amount of disc space, domain connection and customer support options, templates offered, web design tools, social network integration features, SEO tools etc.

WordPress Pricing Plans

Squarespace. Unlike Wix and WordPress, Squarespace doesn’t have free plans at all. Instead, you can try its 14-day trial version to check out the features the service offers on the advanced plans. As to the premium subscriptions, there are two major options, including Websites (Personal or Business), the cost of which constitutes $16-$26/mo and Online Stores (Basic or Advanced), the price range of which is between $30 and $46/mo billed month-to-month. If you make the one-time yearly payment, this may somewhat reduce the cost of a plan.

Squarespace Pricing Plans

Bottom Line

When it comes to launching a website, you won’t go without exploring the best website builders that can help you avail the top notch result. The systems may differ in the feature set and major characteristics, but there is one feature common to each platform – they allow creating professional websites with stunning performance.

As of today, the most trustworthy website builders are Wix, WordPress and Squarespace:

  • Wix will come up to the needs of newbies and web design pros due to its ease-of-use and simple customization options. This is the easiest and one of the most affordable website builders you can find in the contemporary web design niche.
  • WordPress was initially created with the needs of web design pros in mind. The system is somewhat complicated for non-techies and is characterized by advanced functionality.
  • Squarespace, in its turn, comes with a decent feature set, but it is somewhat expensive for an average user willing to launch a simple promo website or a landing page. It works best for creating full-featured online stores and it is entirely centered around this idea.

Take your time to test each system thoroughly to make the best choice that will come up to your web design needs, requirements, skills, preferences and budget.

Malcolm Thomas

My name is Malcolm, I'm a blogger. I mostly spend my time reviewing website building software and helping others turn their ideas into exceptional websites. I like meeting new people, so feel free to contact me anytime.

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