Wix vs WordPress

Wix and WordPress are two world-popular web building platforms, which are rightfully considered the best in their niches. They make it possible to launch and manage professional websites that are equally functional and visually-appealing.

Wix – is the all-in-one website builder, the sphere of application of which goes down to the development of all types of websites, starting with landing pages and up to small/medium online stores. The platform is easy-to-use for newbies and web design pros as it doesn’t imply the knowledge of coding basics.

WordPress – is the open-source Content Management System, which allows creating feature-laden projects with advanced functionality. The system is not quite simple as it still implies the awareness of coding basics needed to integrate external widgets and add-ons.

Thus, both systems are worthy representatives of the web building niche and, thus, can be used to start full-featured websites based on your web design needs and requirements. But which of them is still a better option and what tasks do they work best for? It’s high time to figure that out to simplify users’ choice.

Ease of Use

Wix. Wix is the all-in-one website builder, which encompasses simplicity, flexibility, convenience and high end functionality. Actually, this is one of the simplest and user-friendly website builders you can find in the contemporary web design niche and one of the most advanced. Registering with the system does not take much time, while the web design process itself is easy, fast and intuitive. Wix comes with the built-in WYSIWYG editor, which makes it possible to preview the project you are working on, control the process of website development in progress and fix the errors on time.

Wix Classic Editor

Based on the SaaS model, Wix lets you start and manage websites both on desktop and mobile devices. Due to the absolute positioning approach, the system allows for creative freedom, although, it has one notable drawback – it is impossible to switch between Wix templates, if you decide to pick another theme. What’s more, Wix lets you apply parallax scrolling effect to diversify the design and functionality of your website. Thus, using the website builder is easy, quick and convenient for all user categories, which is the undeniable advantage of the service.

WordPress. The CMS mainly targets web design pros, and, thus, it takes more time and effort to master it. The system was initially launched as a blogging service, but it has further evolved into a powerful web design platform that is now applied to start landing pages, business websites, news portals and even online stores. WordPress functionality depends a lot upon plugin integration, which, correspondingly, allows extending website functionality vis the application of coding knowledge. This is what makes the CMS a more challenging service to master.

wordpress dashboard

Recent WordPress update, however, has made the platform a bit simpler due to the introduction of the Gutenberg editor. It has made the web design process similar to that offered by website builders as the editor makes it possible to control the process of website development in progress.

Summary. So, which service is easier to use? The answer to this question is quite obvious, although, it depends upon your web design expertise rate and result you wish to avail in the long run. However, Wix is still a simpler option, which works equally great for newbies and web design professionals, it has much to offer to bother user categories to ensure the unsurpassed web building experience.


Wix. The website builder is intuitive, user-friendly and feature-laden. Its functionality is definitely above the average and it has much to offer to contemporary web designers. The system comes with two website editing options. The first one is a Standard Editor that allows making manual edits in the desktop and mobile website versions. The second one is the high end Wix ADI tool, which literally creates a project for you based on the submitted information. It’s up to a user to pick the most suitable option based on the degree of web design awareness and the result a user expects to avail upon the completion of the project.

Wix ADI Editor

Wix comes with a rich App Market, which grants access to multiple free and paid widgets and add-ons. They are intentionally subdivided into categories depending upon the types of websites they are meant for. All the widgets are customizable and you can easily integrate them into your website to give it individual design and functionality. Among the widgets you can choose from, it makes sense to mention video and image widgets, restaurants, cafe and booking apps, music, events and forums apps and many more.

The website builder is also known for its powerful blogging engine, Wix Turbo feature that allows boosting the overall website load time, mobile editor that makes it possible to create mobile-optimized websites. Corvid by Wix is another powerful feature of the website builder, which is geared towards the needs of professional web designers. This is the platform, which is used to launch professional web applications without any coding or programming skills involved. All the tools are available in the same dashboard here and you just have to pick those tools you need to create the app you wish to further integrate into your website. That’s quite convenient and effective.

Another highlight of the website builder is its Ascend tool – the all-in-one business solution, which comprises a set of more than 20 products that can be effectively used to launch, manage and boost your business, grow customer base and promote your services on the web.

WordPress. As an open-source software, WordPress requires preliminary download and installation. You also have to choose hosting and domain name to get started with your website development as the system does not offer these options by default.

WordPress was created with the needs and skills of proficient web designers in mind. However, the need for code editing has notably decreased after the introduction of the Gutenberg editor mentioned above. This has made the platform simpler, more flexible and convenient for non-coders. What you should also know is that WordPress still implies the need for plugin integration. The system comes with a set of built-in widgets and add-ons, but there are hundreds (if not even thousands) of them available on the web. To give your project high-end performance and excellent design, you won’t go without choosing and integrating plugins, which will come up to your web development needs and project specialization.

wordpress plugin

There is one more feature that makes WordPress stand out from the crowd. As mentioned above, you’ll need a credible hosting provider to store and manage your website. There are lots of hosts available out there, but you need to consider the terms and plans they offer.

To get the most out of your project, you have to pick a quality and reliable service that will cover your hosting needs. Bluehost proves to be the best solution in this respect. This is one of the top rated hosting providers that are officially recommended by WordPress. It currently powers over 2 millions domains and this number keeps growing with every passing year. Bluehost comes with a set of WordPress-optimized plans and it offers one-click system integration along with a free one-year domain given as a bonus to each new system subscriber. The host also offers automatic updates, SEO and eCommerce plugins. It ensures fast uptime rates and increased website load speed for better and more effective website performance.

Summary. So, which system – Wix or WordPress – is the leader of the comparison in terms of flexibility? Wix offers out-of-the-box functionality, while WordPress allows for the freedom of actions and grants access to myriads of external features and plugin integration options. Both systems work great in terms of functionality – everything depends upon your needs and web design goals.


Wix. Regardless of the universal nature of the website builder, Wix comes with a worthy eCommerce engine that allows launching small/medium online stores offering around 150 products for sale. If you aim to develop a more feature-laden project, it makes sense to look for a more niche-focused platform. Wix eCommerce tools differ in terms of application, simplicity and other characteristics. The system comes with a drag-and-drop editor, impressive show windows and image galleries, bulk product upload feature, design customization tools, numerous payment, shipping and tax settings, quality customer support and web store management options. Wix has a convenient and effective Store Manager that delivers multiple advantages, including versatile product collections, opportunity to introduce monthly specials, add products and set up their parameters like colour, sizes, dimensions etc. All in all, Wix eCommerce engine is worth the attention of users, who have the intention to start small-to-mid-sized online stores.

Wix eCommerce

WordPress. Speaking about WordPress, the CMS makes it possible to create online stores by means of integrating the WooCommerce plugin. This is the open-source shopping cart plugin that allows setting up and managing online stores that differ in functionality and design characteristics. WooCommerce is free and easy-to-integrate, but you may also invest a certain budget to make use of its extra features (mobile design optimization, opportunity to set up the parameters of physical/digital products, checkout options, inventory management tools, shipping settings etc.).


Summary. When it comes to the eCommerce aspect, it’s also quite difficult to define the leader of the comparison. While Wix offers an integrated set of eCommerce features you can use to start and manage small/medium online stores, WordPress allows integrating WooCommerce plugin – a shopping cart that lets you set up a full-featured web store. This is more complicated for beginners.


Wix. The website builder provides a standard set of SEO tools and features needed to boost your website ranking in the search engines. The system comes with a SEO Wix master that makes it possible to set up the major SEO parameters of your project with regard to its special characteristics. Wix users can manually set up the search engine parameters for each website page in the corresponding section of the dashboard. It is also possible to hide the pages that are still under development from indexation by the search bots, if required. All in all, Wix SEO is on a worthy level.

Wix SEO Wizard

WordPress. WordPress is quite a SEO-friendly Content Management System as well. However, to be able to set up the major SEO parameters of the website, you’ll also have to pick and install specific plugins. Some of the most popular of them are as follows: YoastSEO, All in One SEO Pack, SEO Framework, WP Meta SEOk, MetaSlider, Redirection etc. These and other plugins make it possible to connect Google analytics, fill out meta tags for website pages and adjust other required SEO options.

WordpRess SEO options

Summary. Wix and WordPress are two SEO-friendly platforms, but which of them offers more extensive functionality in terms of search engine optimization? Wix comes with an advanced SEO Wizard that allows filling out the major website fields and sections, while WordPress SEO specialization goes down to the integration of corresponding SEO plugins. It’s up to your web design objectives and promotion expectations to pick the platform that works best for you.


Wix. The template collection of the website builder is one of the most impressive, versatile and rich. Current number of designs constitutes around 550 templates and the system developers keep working on updating it. Wix templates are mobile-ready by default and completely customizable. They stand out from the crowd due to their exceptional quality. For great user convenience, the themes are subdivided into niche categories based on the topics they refer to. Apart from thematic designs, there are also blank themes you can choose and customize in case you intend to create outstanding and personalized website design. As mentioned above, though, the website builder does not allow switching between the templates because of the “absolute positioning” approach it offers. This is, probably, one of the most notable demerits of the website builder.

Wix Templates

WordPress. As a CMS, WordPress includes a collection of built-in templates, which can be customized as you like. However, the collection is quite limited. So, if you intend to create a truly professional and visually-appealing website with the CMS, you should consider choosing a template designed by third-party developers. You will encounter hundreds of free and paid designs, while browsing the web. Keep in mind, though, that free themes are less secure than paid ones as they may come with malicious codes that may threaten your website safety in the long run. Thus, it really makes sense to give preference to paid templates to be on the safe side.

WordPress themes

Summary. Speaking about the design aspect, it’s also quite difficult to determine the leader of the comparison. While Wix impresses everyone by its collection of templates and their high end quality, WordPress allows experimenting with designs due to the amazing variety of free and paid themes available on the web. Both systems are on the top notch level here, even though, WordPress requires preliminary web design awareness or experience to customize the selected theme.

Technical Support

Wix. The website builder offers quality and extensive customer support options. The system offers multiple prompts and cues that help users discover the nuances of working with the website builder. Each editable element available in the toolbar and the dashboard comes with a question mark that provides additional info on how to use it correctly. If you still have any questions or problems with your project development process, the system offers an informative Forum and Support Center, where you can find answers and solutions. The knowledge base of the service additionally comes with an abundance of step-by-step tutorials and how-to videos that are specially created for first-timers. Additionally, you have an opportunity to contact Wix support team via email to have your system-related problems solved on time.

WordPress. While Wix boasts powerful customer support, WordPress doesn’t have the one at all. What the CMS really excels at is community support options. The system comes with lots of manuals, guidelines, tips, tutorials, videos and other sources of information that help newbies ad professionals find answers to their questions. There are also lots of community forums, where everyone can discover valuable piece of advice that can help solve the majority of problems. Just browse the topics the forums contain to find answers to your questions and discuss the problems you are concerned with.

Summary. So, which service guarantees more extensive customer support options – Wix or WordPress? Wix tech support service is on the top notch level, granting access to multiple options and useful system-related information. WordPress, in its turn, cannot boast such a powerful customer support center yet its user community is really impressive.


Wix. The website builder has separate plans for standard and eCommerce/business plans. The system has a free plan that nevers expires yet comes with limitations that don’t let you get the most out of your web design experience. For users, who intend to start and manage full-featured websites, the website builder offers several paid subscriptions. Standard plans include Combo ($13/mo), Unlimited ($17/mo), Pro ($22/mo) and VIP ($39/mo). eCommerce/business plans, their turn, are as follows: Business Basic ($23/mo), Business Unlimited ($27/mo), Business VIP ($49/mo) and Enterprise ($500/mo). All the plans come with free domain name connection option, increased storage space, online payment acceptance feature, removal of Wix banners, premium templates and many more. What’s more, the website builder frequently has special offers, bonuses, discounts and promo codes that help you save big, when choosing the plan you prefer.

Wix Pricing

WordPress. The CMS is free to download and install and you can experiment with its templates and design customization tools for as long as you wish. However, to get the most out of the system’s functionality, you will have to get a domain name (its cost generally ranges between $10 and $20 per year depending upon the zone you prefer), plugins and templates. What’s more. You won’t go without getting reliable hosting, choosing among multiple plans and terms it offers. As the official WordPress hosting provider, Bluehost offers several plans that differ in traffic, SSL website security options, amount of disk storage space and other crucial factors. The cheapest Bluehost subscription – Basic Plan – will cost you around $3.95/mo only, which is definitely a worthy solution. If you are looking for more advanced plans, then you may pick either the Plus Plan or the Choice Plan ($5.95/mo) that provide deeper flexibility and creative freedom.

Bluehost Pricing

Summary. What system is the leader of the comparison in terms of pricing options? Wix and WordPress differ a lot, when it comes to the pricing policy. Wix has separate plans for standard and eCommerce plans, the cost of which is fixed, while WordPress does not set any pricing limits. It’s up to you to pick the desirable templates, plugins, hosting plans and domain name, the cost of which may vary. This will, correspondingly, have impact upon the final cost of your website.

Bottom Line

The process of website creation is quite time-taking and challenging. This is what makes the choice of the right web building tool so important. Wix and WordPress differ a lot in terms of web design approach, functionality, pricing policy, design customization options and other factors. However, both systems help reach the same goal – they make it possible to launch professional feature-laden websites with excellent design and high end performance.

Wix – is the all-in-one website builder, which encomapsses ease-of-use, convenient, functionality, powerful design customization options and abundance of templates that help you get the best web building experience ever.

WordPress – is the Content Management System, which takes more time to be explored and mastered and, thus, is more complicated for newbies. It implies the need for plugin integration, coding knowledge and hosting choice, which also requires effort/time investment.

Which option works best for you? The answer to this question generally depends upon the goals you set, your coding proficiency rate and the amount of time/effort/budget you are ready to invest into the project. Take your time to explore both options to make a truly unbiased choice.

Malcolm Thomas

My name is Malcolm, I'm a blogger. I mostly spend my time reviewing website building software and helping others turn their ideas into exceptional websites. I like meeting new people, so feel free to contact me anytime.

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