Wix Review

Wix website builder is one of the most popular DIY website builders out there. Ever since its launch in 2006 the platform has gained incredible success all over the world. You may have heard about Wix even during SuperBowl commercials.

Wix entered the market with a platform based on Adobe Flash technology. Five years later (March, 2012) they moved to HTML5 editor. Wix reported that the move to the new platform was very successful and translated into 25 million sign ups.

As of today, Wix says it powers over 140 million websites. There’s no doubt that many of them include anyone who has ever signed up for a Wix account (including my five test websites). The official number of premium Wix websites is about one million.
While Wix has always been a versatile website builder, it has released some of its new updates that are good for all site owners whether you are a blogger, a company or entrepreneur. Writers can benefit from a new tool that lets them upload any image they want as a cover for their post.

All Wix website built with ADI will now automatically receive a live chat feature, which is a good news for digital shop owners who want to keep in touch with their customers 24/7. Those involved in e-commerce will also appreciate new settings for the Add to Cart button.

Ease of Use

Whether you need to add a new blog post, change the background color or fonts, everything is done in a What-You-See-Is-What-You-Get editing environment. Wix is extremely easy and requires no coding at all.

Wix editor
The platform is conveniently divided into the Dashboard and the Editor itself. The Dashboard shows you the most important info about your website and lets you quickly configure some of the site’s settings, and through the Editor you can easily customize the site’s look and upload new content.

The editor is well-structured and has a modern look. Wix belongs to the group of site builders that use the so-called absolute positioning approach, which means you can place any of the elements/widgets available anywhere on the page, be it an image, a text block or a button. The flipside of this approach is that later you can’t switch to a new template. You can start a new website with Wix, but there’s no way to transfer your content to a new design.
To avoid this scenario, Weebly, Yola, Webs and other Wix competitors use the ‘container’ principle, that lets you drop draggable elements to specific areas only. This approach makes it possible to move your content to any other template.

Wix App Market


Wix is a versatile website builder. I’ve seen Wix-based blogs, portfolios, business websites, and also webstores. It has a decent selection of in-house tools to help you set up a good-looking site, and also a library of native and third-party applications that you can integrate into your website for free or for a monthly fee.

Wix has its own eCommerce platform that lets you set up a simple store, and its own blogging solution. These are less flexible than uCoz modules, yet they’re quite effective and very easy-to-setup.


The website builder has a decent blogging platform that lets you create and add a multifunctional blog to your website. This is a surefire way to boost user engagement rate, encourage people to get back to your website over and over again to view the updated posts, initiate conversations and promote your project popularity. By using the tool, you can write, manage, publish and even schedule posts, create a custom feed, add a Featured posts section as well as a tag cloud, enable Facebook comments etc. There is an opportunity to choose between multiple blog templates, make use of versatile social account options and simple blog management tools.

There are two major ways to start a blog with Wix. You can either use the Artificial Design Intelligence tool or select the corresponding Blog website type and customize it as you need. Whatever option you will go for, launching a blog won’t be a problem. Being an easy-to-use and intuitive website builder, Wix provides you with helpful tips and guidelines to figure out how to start a quality blog. If you possess coding knowledge, you are welcome to make use of code editing options to make your blog design outstanding and unique. Finally, you can adjust SEO parameters for your blog (edit meta tags, fill out titles and descriptions, add keywords, assign alt tags to images, create human-friendly URLs, set up Google Analytics etc.) to boost its positions in the search engines.


Wix comes with a powerful eCommerce engine that lets you start and manage small and medium online stores. However, to launch a web store with the website builder, you should sign up for the paid subscription. Having done that, you’ll be able to enjoy all the benefits the feature provides. Thus, you can create your own collection of products that come with appealing show windows and detailed descriptions, adjust payment, shipping and tax parameters, issue coupons and bonuses, create CSV product files etc.

The website builder offers a worthy collection of specialized eCommerce templates, which help get the most out of product presentation. All the designs are mobile-ready, which lets your potential customers browse the web store and place orders even on the go. If there is something you don’t understand, you can contact customer support team of the website builder 24/7.

Marketing Tools

The website builder excels at marketing options. It has much to offers its users, but the most outstanding marketing tools are Wix ShoutOut and Ascend.

Wix ShoutOut is a tool that allows creating, sending and sharing newsletters with the target audience directly in the control panel of the system. The emails are logically-formatted to boost customer trust and your brand popularity. There are ready-made newsletter templates you can pick to further integrate the media you’ve chosen for your website.

Ascend is another advanced marketing tool Wix has recently introduced to the audience. This is the all-in-one business solution that grants access to over 20 most popular business tools you mostly use for effective website management, customer interaction and product/services promotion. Wix Ascend makes all the processed automated, which has positive effect upon website SEO promotion and contributes to better analysis of the major website parameters. When using the feature, you can easily get in touch with customers by applying a broad array of tools. These include Live Chat, Forms, Contact Manager, Inbox, Invoices, Workflows, Automations, Price Quotes, Tasks and Reminders etc. These are the tools that make Ascend a must-have solution for any business.

Custom domain

You can move your existing second-level domain to your Wix-powered website through upgrading to the Connect Domain plan ($4.50/month if billed annually). To get a free domain you have to upgrade to their Combo plan ($8.50/mo).

While most website builders let you choose a subdomain for your website during the setup stage, Wix generates your site name automatically. Your Wix web address will be formatted like this: username.wix.com/sitename. Username is generated automatically (it duplicates your email nickname), the only variable part is the sitename. With Weebly, for instance, it will be formatted the following name: sitename.weebly.com, where sitename is editable.
Actually, that’s not really important, since any serious website should have its own custom domain.



Wix takes care of most of the technical SEO work on behalf of Wix users. The following are areas that Wix users should address in order to fully optimize their sites, making sure to add customized/personalized content, such as:

  • Page meta tags;
  • Alt Text;
  • Heading tags;
  • Anchor links;
  • Blog;
  • 301 redirects (between domains, platforms and within Wix);
  • Google Analytics;
  • Site verification.

An example of Wix’s commitment to SEO is the mobile-optimized versions of Wix sites. In order to ensure the best possible performance of Wix sites on mobile devices, and also to comply with the mobile guidelines set forth by search engines, Wix desktop sites are automatically converted to a mobile friendly-site.

Wix Templates


Wix boasts a great selection of fresh, well-designed templates for almost any industry imaginable: Music, Business & Services, Entertainment, Design, Photography, Creative Arts, Personal Websites just to name a few.
The only problem is that these are not switchable. If modifying your current templates is not enough to get the desired look, the only way to use a new Wix template is to start a new site using the desired template, move all your content to it and then transport your premium account to the new website.

Wix ADI and Wix Editor

Wix has two website editing options to come up to various web design skills and experience of its users. Thus, you can choose between Wix ADI and standard Wix Editor. Artificial Design Intelligence tool helps you create a decent website in the automated mode with a few clicks only. What you need is to answer the questions the system generates, submit the required content, specify the type of website you need and the niche you specialize in and… watch the way the system generates a website for you. That’s very simple, quick and easy and that does require any coding skills. As a result, you will get a ready-made one-page website filled with content and sample images you can further replace with your own photos. Thus, Wix ADI will mostly work well for newcomers, who don’t have web design experience yet, but own large businesses with much info to be provided for maximum result. As to the standard Wix editor, it is similar to those offered by other website builders. Your task is to pick a template and edit it in the corresponding section of the dashboard, utilizing lots of customization tools offered for this purpose.

Mobile Editor

Wix is a website builder that comes with an integrated mobile editor. The innovative and quite convenient Mobile View mode makes it possible to optimize your Wix-based website for mobile devices using the available integrated drag-and-drop tools. What you can do here is fine-tuning your website to make it fit the mobile devices (you can resize, crop, relocate, hide and show the required items etc.). Mind that the changes you make in the mobile mode are not displayed in the desktop version, while the edits you make in the desktop mode are reflected in the mobile regime.

Logo Maker

If you need a professional website, you won’t go without adding a logo to it. Even if you don’t have the one, you can create your brand logo with Wix in just a few minutes. Just answer a couple of questions about your business and the integrated Wix Logo Maker will create your brand logo with regard to special requirements and information provided. What’s important, each logo is customizable and it’s up to you to give it the required look by changing its color, fonts, text, dimensions and other parameters. As soon as you are done with that, you can integrate your logo into the website or download it to further use the brand logo elsewhere or even print it.

Technical support

The builder itself is very easy-to-use and contains many explanatory pop-ups to help you make the most out of the system. Should you encounter any problem that is not covered in the Wix Help Center, you can contact one of the Wix experts via email. Wix is also quite active on social media.
Wix Pricing


Wix is s freemium web service. It offers its basic version for free for an unlimited period of time. Additional features are sold under a four-tier pricing scheme. The Connect domain plan ($4.50/mo) lets you connect a custom domain but doesn’t remove Wix ads from your website. The Combo plan ($8.50/mo) removes Wix ads, lets you customize the favicon, and gives you a free domain name. The Unlimited package ($12.50/mo) comes with a Form Builder app and Site Booster. The eCommerce plan ($16.50/mo) unlocks eCommerce functionality. And the priciest plan – VIP is for $24.50/mo. In my opinion, Wix’s pricing could be simpler.
If you’re unsatisfied with Wix services, you can get your money with 14-days moneyback guarantee.

Possible drawbacks: Complicated pricing, inability to switch templates. Wix doesn’t open up the codes.
The strongest side: The ease-of-use.


Wix is undoubtedly one of the easiest website builders out there. If you need to create a simple landing page or a 5-page brochure website, Wix will certainly handle that. It’s also suitable for starting simple blogs and webstores. We can say, that in terms of pricing, Wix is more comparing to its competititors. To get an ad-free site you have to pay at least $8.50/mo. It’s a little higher than Weebly – you can publish an ad-free site there for $8/mo. See how Wix compares to Weebly and Squarespace.
The website builder boasts some crucial competitive advantages that put most other platforms behind. Most current hits resulted in some recent feature updates. For example, blog admins and writers might appreciate automated video comments. Once you have enabled a live stream video, your visitors will automatically be capable to leave comments. The feature can be easily enabled or disable with just a click.

If you need a more exclusive and complex website, Wix provides its advanced Wix Code instrument to customize each and every event you display on the website although it still requires some technical skills to take the fullest from this program.

You may want to take a look at functioning set of Wix website examples, or read Wix review published on SuperbWebsiteBuilders.com.
Did you try Wix? What are your thoughts?

Malcolm Thomas

My name is Malcolm, I'm a blogger. I mostly spend my time reviewing website building software and helping others turn their ideas into exceptional websites. I like meeting new people, so feel free to contact me anytime.

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