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Wix Review

Wix website builder is one of the most popular DIY website builders out there. Ever since its launch in 2006 the platform has gained incredible success all over the world. You may have heard about Wix even during SuperBowl commercials.

Wix entered the market with a platform based on Adobe Flash technology. Five years later (March, 2012) they moved to HTML5 editor. Wix reported that the move to the new platform was very successful and translated into 25 million sign ups.

As of today, Wix says it powers over 140 million websites. There’s no doubt that many of them include anyone who has ever signed up for a Wix account (including my five test websites). The official number of premium Wix websites is about one million.

While Wix has always been a versatile website builder, it has released some of its new updates that are good for all site owners whether you are a blogger, a company or entrepreneur. Writers can benefit from a new tool that lets them upload any image they want as a cover for their post.

All Wix website built with ADI will now automatically receive a live chat feature, which is a good news for digital shop owners who want to keep in touch with their customers 24/7. Those involved in e-commerce will also appreciate new settings for the Add to Cart button.

Ease of Use

Whether you need to add a new blog post, change the background color or fonts, everything is done in a What-You-See-Is-What-You-Get editing environment. Wix is extremely easy and requires no coding at all.

Wix editor

The platform is conveniently divided into the Dashboard and the Editor itself. The Dashboard shows you the most important info about your website and lets you quickly configure some of the site’s settings, and through the Editor you can easily customize the site’s look and upload new content.

The editor is well-structured and has a modern look. Wix belongs to the group of site builders that use the so-called absolute positioning approach, which means you can place any of the elements/widgets available anywhere on the page, be it an image, a text block or a button. The flipside of this approach is that later you can’t switch to a new template. You can start a new website with Wix, but there’s no way to transfer your content to a new design.

To avoid this scenario, Weebly, Yola, Webs and other Wix competitors use the ‘container’ principle, that lets you drop draggable elements to specific areas only. This approach makes it possible to move your content to any other template.

Wix App Market


Wix is a versatile website builder. I’ve seen Wix-based blogs, portfolios, business websites, and also webstores. It has a decent selection of in-house tools to help you set up a good-looking site, and also a library of native and third-party applications that you can integrate into your website for free or for a monthly fee.

Wix has its own eCommerce platform that lets you set up a simple store, and its own blogging solution. These are less flexible than uCoz modules, yet they’re quite effective and very easy-to-setup.

Custom domain

You can move your existing second-level domain to your Wix-powered website through upgrading to the Connect Domain plan ($4.50/month if billed annually). To get a free domain you have to upgrade to their Combo plan ($8.50/mo).

While most website builders let you choose a subdomain for your website during the setup stage, Wix generates your site name automatically. Your Wix web address will be formatted like this: username.wix.com/sitename. Username is generated automatically (it duplicates your email nickname), the only variable part is the sitename. With Weebly, for instance, it will be formatted the following name: sitename.weebly.com, where sitename is editable.

Actually, that’s not really important, since any serious website should have its own custom domain.



Wix takes care of most of the technical SEO work on behalf of Wix users. The following are areas that Wix users should address in order to fully optimize their sites, making sure to add customized/personalized content, such as:

  • Page meta tags;
  • Alt Text;
  • Heading tags;
  • Anchor links;
  • Blog;
  • 301 redirects (between domains, platforms and within Wix);
  • Google Analytics;
  • Site verification.

An example of Wix’s commitment to SEO is the mobile-optimized versions of Wix sites. In order to ensure the best possible performance of Wix sites on mobile devices, and also to comply with the mobile guidelines set forth by search engines, Wix desktop sites are automatically converted to a mobile friendly-site.

Wix Templates


Wix boasts a great selection of fresh, well-designed templates for almost any industry imaginable: Music, Business & Services, Entertainment, Design, Photography, Creative Arts, Personal Websites just to name a few.

The only problem is that these are not switchable. If modifying your current templates is not enough to get the desired look, the only way to use a new Wix template is to start a new site using the desired template, move all your content to it and then transport your premium account to the new website.

Technical support

The builder itself is very easy-to-use and contains many explanatory pop-ups to help you make the most out of the system. Should you encounter any problem that is not covered in the Wix Help Center, you can contact one of the Wix experts via email. Wix is also quite active on social media.

Wix Pricing


Wix is s freemium web service. It offers its basic version for free for an unlimited period of time. Additional features are sold under a four-tier pricing scheme. The Connect domain plan ($4.50/mo) lets you connect a custom domain but doesn’t remove Wix ads from your website. The Combo plan ($8.50/mo) removes Wix ads, lets you customize the favicon, and gives you a free domain name. The Unlimited package ($12.50/mo) comes with a Form Builder app and Site Booster. The eCommerce plan ($16.50/mo) unlocks eCommerce functionality. And the priciest plan – VIP is for $24.50/mo. In my opinion, Wix’s pricing could be simpler.

If you’re unsatisfied with Wix services, you can get your money with 14-days moneyback guarantee.

Possible drawbacks: Complicated pricing, inability to switch templates. Wix doesn’t open up the codes.

The strongest side: The ease-of-use.


Wix is undoubtedly one of the easiest website builders out there. If you need to create a simple landing page or a 5-page brochure website, Wix will certainly handle that. It’s also suitable for starting simple blogs and webstores. We can say, that in terms of pricing, Wix is more comparing to its competititors. To get an ad-free site you have to pay at least $8.50/mo. It’s a little higher than Weebly – you can publish an ad-free site there for $8/mo. See how Wix compares to Weebly and Squarespace.

The website builder boasts some crucial competitive advantages that put most other platforms behind. Most current hits resulted in some recent feature updates. For example, blog admins and writers might appreciate automated video comments. Once you have enabled a live stream video, your visitors will automatically be capable to leave comments. The feature can be easily enabled or disable with just a click.

If you need a more exclusive and complex website, Wix provides its advanced Wix Code instrument to customize each and every event you display on the website although it still requires some technical skills to take the fullest from this program.

You may want to take a look at functioning set of Wix website examples, or read Wix review published on SuperbWebsiteBuilders.com.

Did you try Wix? What are your thoughts?

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