Jimdo Review

The site builder market has loads of solutions.When I set out to find a platform that’s both budget-friendly and user-friendly, I stumbled upon Jimdo. At first glance, Jimdo seems quite similar to its more famous counterparts, but what sets it apart is its notably affordable pricing.

The world of site builders offers a plethora of options. What’s fascinating is that over 840,862 websites are built on Jimdo. But will it be the right fit for your project? In this review, I’ll share my personal experience with Jimdo and take a closer look at its pros and cons. By the end, you’ll have a better understanding of whether Jimdo is the right choice for your website-building needs.

Quick Overview

Jimdo Main

Jimdo (read review) is a site builder developed by German founders and launched in 2007. The idea was to enable the creation of simple websites for users with absent coding skills. The whole process should be easy to do and should not take heavy investments.

This concept hasn’t changed much over time. Although Jimdo has evolved and extended its capabilities, it is still an affordable platform. Various businesses and individual entrepreneurs around the globe use it.

Thanks to AI tech, you, or rather the Jimdo site builder itself will create a website for you in no time. It can be a portfolio, an agency website, a coaching platform, an online store, etc.

This is not the feature-richest website builder. However, it can build fast-loading, visually appealing sites for simple commerce or businesses. Jimdo offers a number of affordable plans, one of which can let you create your online presence for $0.

Pros & Cons



AI-powered beginner-friendly editor;
very affordable prices;
mobile responsiveness.
limited customizations;
truly limited eCommerce;
snail support.

Is Jimdo a good option for your project? Let’s go into detail.

Pricing Policy

An advantage of Jimdo is that it offers a broad choice of plans, including the free one. Let’s observe the five common website plans first.

  • Play, €0/mo.;
  • Start, €9/mo.;
  • Grow, €15/mo.;
  • Grow Legal, €20/mo. (not available in the US);
  • Unlimited, €39/mo. (not available in the US).

Jimdo Pricing Plans

If you opt for the free solution, you may not doubt that your website will cost you €0. But your project’s needs must be extremely moderate to be fully covered with the free plan. Be ready for Jimdo ads, a jimdosite.com subdomain, and a tiny choice of basic features.

I’d say that cheaper Jimdo plans are not much better. Although you can remove ads and connect a custom domain by upgrading to the Start plan, it will still be very limited in terms of features.

There are also three packages for online store websites:

  • Basic, €15/mo. (not available in the US);
  • Business, €19/mo.;
  • VIP, €39/mo.

Compare the prices with any competitor, and you’ll see that Jimdo offers fantastically low prices. But don’t buy them too fast!

Even the most expensive plan won’t let you build a complex online shop. Its unlimited features include bandwidth, storage, and the number of available pages. Be ready that the plan misses eCommerce essentials necessary for proper product management, calculating taxes, and so on.

You can subscribe to any paid plan together with the Business Listing options (+€4). This will optimize your website’s visibility a bit. All Jimdo paid plans go with a 14-day money back.

It’s also great that Jimdo doesn’t apply any transaction fees. However, payment options are very limited here. So, it’s not a good choice for retailers and large online stores. The platform will only suit the simplest sellers.

Getting Started

It’s perfectly simple to create a website with the help of Jimdo. As soon as you get registered, you can choose the AI builder option. You’ll be asked a couple of questions about your project. The AI builder will do the best part of the job itself.

You’ll only need to fix the appearance of your website by adding content and customizing colors, fonts, etc. No coding at all. Your next step is to check if everything is OK (via the Preview option), and then you can publish your ready online site by clicking the corresponding button.


Jimdo Dashboard

Personally, I find Jimdo to be about as user-friendly as any online platform can get these days. From signing up to maintaining your Jimdo website, you can expect to breeze through all the processes.

When you join Jimdo, you have the option to sign up using your Facebook, Google or Apple account, or simply use your email. From there, you’ll choose between the AI-powered or Creator site builder to kickstart your website. Both editors are straightforward and require no coding skills.

Navigating the Jimdo Dashboard is pretty straightforward, mainly because the platform doesn’t overwhelm you with complex functionality or loads of integrations. While I wouldn’t call it perfectly intuitive, even beginners can quickly get the hang of it.

All it takes is logging in and clicking on the Dashboard icon in the upper right corner to enter the panel. From there, users can manage their websites (even the free plan allows for up to five sites), edit pages, track statistics, and update their profiles.

The platform enables easy upgrading from the free plan to a paid one. The best thing about the Jimdo interface is that it looks truly appealing and modern.

Template Choice and Design Customization

Jimdo Templates

It’s a weird fact, but you will only have a choice of two templates at the initial stage of creating your website. However, Jimdo offers about 40 of them! I’d rather call them ‘styles’ than ‘templates’. Yet, they will help you to make your website look original.

Jimdo offers a big choice of blocks you can add to your chosen template, including the following:

  • an image box;
  • a list;
  • a slideshow;
  • a music box;
  • a banner;
  • a menu;
  • a button, and many more.

When you opt for Jimdo Creator, you can build your own template from ground zero. There’s an option of hiring an expert with coding skills who will create a unique template for your project.

Speaking about design customization, Jimdo gives you a choice between two editors: the AI-based editor and the Creator Editor. Your level of customization and ease of use will depend on which one you choose. If you’re aiming for a simple, functional website without complex design needs, the AI editor is your best bet.

Jimdo Editor

With this option, making adjustments like changing fonts, colors, button shapes, and adding images or other content is a breeze. The platform even helps by generating headings tailored to your industry and key products.

A patent drawback of the site builder is that it’s short on templates. Yet, they all are responsive. That is, they will look good on all devices. The Jimdo templates have professional designs capable of attracting customers. Have a look at some quality Jimdo website samples here to see how your project may look like.

At your disposal will be a massive library of royalty-free images. Businesses and online stores will appreciate the free logo maker available in all plans, including the free one.

However, if you’re looking for more extensive customization options and are comfortable working with code, the Creator Editor is the way to go. By adding custom code blocks, you can create more unique designs on Jimdo. Otherwise, your creative freedom will be somewhat restricted.

I was surprised to find out that you can only create a blog using the Creator Editor; the AI editor doesn’t support this feature.

Jimdo offers five plans for its Creator Editor. Prices range from €0 to €31 a month. Obviously, you’ll have too many restrictions on the free plan. In case you wish to get access to advanced SEO tools and other design opportunities, you need to choose at least the SEO Plus plan at €21 a month.

One more premium option from Jimdo is Professional Design Analysis. With its help, you can contact a Jimdo assistant, and they will guide you through the design settings of your website. However, the option is only available on the most expensive Unlimited plan.


Jimdo Store

Jimdo provides the essential tools needed for eCommerce ventures, making it perfect for small online shops operated by individuals or tiny companies. Here’s what you can expect from the premium Online Store plans:

  • Local Pickup: Connect your customers to your physical shop for convenient pick-up options.
  • Facebook/Instagram for Business wizard: Create smart ads tailored for social networks to boost your online presence.
  • Discount management tools: Easily manage discounts to attract more customers and boost sales.
  • Legal Text Generator: Quickly generate legal pages to ensure your website complies with regulations.

Mind that Jimdo recommends adding up to 100 products, with the option to create a separate page for each one. You’ll have plenty of space to include detailed product information. However, digital products are not supported on the platform.

When it comes to payment methods, Jimdo only offers PayPal and Stripe, which should suffice for accepting payments via credit/debit cards. However, larger online stores may require additional payment options.

However, the biggest advantage of Jimdo for eCommerce is the absence of transaction fees. It is true for any plan with the ability to sell goods. Jimdo’s marketing and analytical possibilities are pretty moderate. Still, you can connect Google Analytics to your website via the Statistics menu.

Overall, Jimdo is mainly addressed to freelancers, startups, and small agencies looking for a simple way to create an online portfolio or a tiny store with the ability to sell their physical products online.


Besides mobile responsiveness, all Jimdo templates can boast SEO built-ins. This means you can expect your website to be ranked high by major search engines and bots. It will also load very fast.

Want to tune up your SEO settings yourself? OK, Jimdo will let you do it. At your disposal will be the following options:

  • custom page URLs;
  • smart redirects;
  • keyword edits;
  • a text optimization wizard;
  • page title edits;
  • page description edits;
  • alt text for images;
  • the 404-page option;
  • backlinks (through the Business Listing application to the premium Jimdo plans);
  • sitemap & robots.txt options, and more.

All this is available on any paid plan from Jimdo. But the SEO section of the platform has deficiencies, too. Thus, you won’t be able to add alt tags at present.

Publishing a Website on Jimdo

To get your website online, you’ll need to link it to a domain name. With the free plan, you’re limited to using a Jimdo subdomain, meaning your website’s URL will end with ‘jimdosite.com’.

However, with any paid plan, you have the option to obtain a custom domain (free for the first year) or connect an existing one. Once your website is ready, you can publish it, and it’ll be live on the Internet immediately. You can still make edits even after publishing, but your visitors will only see the changes once you hit the Publish button again.

Another handy feature from Jimdo is the “Under Construction” mode. This allows you to hide either your website’s content or the entire site from visitors and search engines. Once you’re satisfied with your adjustments, you can switch back to normal mode. And if your website requires significant improvements, you can also choose to unpublish it temporarily.

Jimdo Technical Support

Jimdo Support

Support on Jimdo is of high quality but rather sluggish. Only on the most expensive plans can you expect to get assistance within one hour. Other paid plans go with 4 hours of possible waiting.

If you choose the Start plan, things are even more complicated – you can get help within 1-2 working days. Finally, the free plan does not include technical support at all.

Jimdo doesn’t offer a live chat. You can only submit a request via the special form given on the platform. However, there’s also the Help Center, where you can find detailed explanations for any feature available on Jimdo.

Jimdo Verdict

Jimdo is a convenient, good-looking website builder with easy-to-use editors and a set of basic tools. Thanks to the free and low-price packages, the platform will suit freelancers and individual entrepreneurs when they search for a quick and easy start.

The more expensive plans from Jimdo can satisfy the needs of small businesses and online stores. These can be restaurants, photography agencies, small shops, etc., the main goal of which is to attract more local customers.

When you plan a complex eCommerce or a large business site, Jimdo is not a good option for you.

Malcolm ThomasAuthor

For over 15 years, I've delved into the dynamic world of website builders and hosting. As a seasoned expert in web development, my passion for technology fuels my journey of exploration and analysis. Through meticulous reviews and comprehensive insights, I empower readers to navigate the digital landscape with confidence. With a commitment to staying abreast of the latest trends and innovations, I strive to offer practical advice and informed perspectives. Join me on this adventure as we uncover the best solutions and strategies for building and hosting your online presence.

Leave a Reply