Website Builders for Small Business

Picking a proper site builder for a small business website may present a more complex problem than for a large enterprise.

While freelancers, tiny companies, and similar projects have smaller budgets, a site with an awry design and limited functionality won’t satisfy them.

Just like big businesses, they need a professional and seamlessly working website, though its feature requirements may be much simpler.

Does the mission of finding the right builder for your project seem unachievable to you? Take it easy since I’m ready to present you with the Top 5 of such builders.

In my review, I’ll show these platforms’ advantages for the niche in detail, but let me start with an introductory comparison of them.

How to Choose a Proper Website Builder for Small Businesses?

It all depends on your business specification and budget. Let’s observe the basics a website constructor should offer to the most common small business types.

For Freelance

A freelancer needs a quick and mainly cheap solution with a minimum set of features. A good site builder for them should offer enough options for blogging, creating photographers’ portfolios, and so on.

It should offer beautifully designed templates or give certain customization freedom to let a freelancer make their online home unique. One more “must” is the presence of at least the simplest monetization tools.

For a Small Company

A company – be it small or big – needs a website with the exact number of tools to successfully carry out its activities and ensure stable growth.

Here, the wider range of eCommerce, marketing, and analytical tools the site builder offers, the better. In most cases, a small company cannot afford a team of developers, so it also needs a site builder with easy-to-use editors designed for non-coders.

For a Cafe/Restaurant

What do people expect from a food delivery website? First, it’s an appealing look. So, design options play an important role in such businesses. There should be a variety of professional templates tailored for cafe/restaurant activities.

On the other hand, a workable restaurant website should be fast, run equally seamlessly across all gadgets, and be able to process orders as soon as possible. So, a proper set of order management tools, delivery management tools, and payment instruments should be present in the plans of the targeted website builder for this business niche.

For a Service Company

When a website sells a service, its needs are similar to those of an online store or a restaurant. Such a business should have a professionally looking website with easy access to service options and payment solutions. The site should be fast and available on mobile platforms.

Best Website Builders for Small Business

If setting up a business website is an urgent issue for you, go ahead to browse the reviews of the best website builders to get started with ease. This is a surefire way to find the service that suits your project needs and personal requirements most. Let’s proceed now.

1. SITE123

A fast way to launch a business site is SITE123

A fast way to launch a business site in three easy steps is SITE123. When you need a simple and reliable solution for selling goods, this platform just won’t fail you. Founded in 2016, the website builder now powers over 83065 sites, offering affordable prices and even a free plan.

SITE123 Pros & Cons



Ease of use and no coding required;
Extensive template selection, quality design customization tools;
An opportunity to set up multiple websites with one account only;
Logo Maker;
Shared website access rights;
Plugins and third-party tools for SEO improvement.
Limited functionality for web experts;

Simple web stores and landing pages;
Insufficient parameters of both free and premium plans for large-scale website creation;
Ad banners on a free plan.

Special Small Business Website Features

In terms of features, do not expect too much from the SITE123 builder. The platform is addressed to individuals and small companies with modest requirements for their online sites. I found the platform the most suitable for small online stores since SITE123 offers a number of eCommerce-oriented features like product/web store management tools, niche templates, payment solutions, booking management and email marketing tools as well as integration with social media channels.

SITE123 (read review) is also good for blogging due to the availability of simple blog-related features. Users can add and schedule posts, manage the previous ones, enable commenting options etc. Shared website access right helps work on any project along with your team members, each having separate tasks.

Other features that let you set up, customize and manage small business sites, it makes sense to mention logo maker, customer interaction tools, multilingual support, custom form builder, free domain registration, free image and icons library (have a look at the best SITE123 samples).

Special attention should be given to the App Market that comes with a number of extensions that work great for your business project. These include Analytics Tools, Online Store, Social, Live Support Chat, Forms, Booking, Marketing Tools, Webmaster Tools, Galleries, Pricing, Payment Gateway and Popular. Additionally, you can find standalone tools for musicians, restaurant sites and event planning projects.

The only drawback with SITE123 is that the most useful features are only accessible when subscribing to a top-price plan.

SITE123 Cost

The platform offers four packages: Basic ($12.80/mo), Advanced ($21.33/mo), Professional ($35/mo), and Gold ($41/mo). You can also start with a free plan. But the Extended plan can serve as a more reliable basis for a small project. If planning an online store, opt for Professional or Gold.

2. Wix

Wix is the top popular site builders

Wix ranks among the top popular site builders. Founded in 2006, the system has been used to set up over 11,530,953 sites. A small business can benefit from this solution thanks to a broad choice of plans with careful feature supply and reasonable pricing. The platform offers a massive template collection – just view the best samples of business projects powered by Wix here.

Wix Pros & Cons



Several editors;
Ease of use for beginners;
900+ templates;
Thousands of add-ons;
Multilingual support;
Logo Maker;
Ascend platform for business projects;
Smart SEO tools;
Good performance.
Some extensions are paid;
No template switch option;
Complex migration process;
Absence of Wix ads and no Analytics on a free and cheapest plan.

Special Small Business Website Features

With Wix, you can build a website of any complexity. At your disposal will be 900+ quality templates. You are free to build a completely unique site since the platform gives access to coding. The ability to easily modify these templates to include unique content, images, and branding elements means businesses can launch their online presence quickly and efficiently.

When being a freelancer or ruling a small company, you might prefer a simpler way to create a standalone website on Wix – by selecting a ready-made template suitable for your specification. Even if your web design skills are limited, you’ll be able to customize it enough to make it look professional and unique.

Another significant feature Wix provides for small businesses is its integrated eCommerce functionality. For businesses looking to sell products or services online, Wix (my review) offers a comprehensive suite of tools to manage online stores. This includes secure payment processing, inventory management, shipping and tax settings, and even marketing tools such as email campaigns and discount codes. The system has a unique offer for business owners – its advanced Ascend platform that comprises over 20 business tools for effective project management.

Just like its well-known competitors, Wix offers a set of specific instruments necessary for businesses. These include a logo maker, a business name generator, an App Market, invoice & QR code makers, a business card maker, a form builder, Wix Studio, a mobile app builder, 80+ payment methods, booking & dropshipping tools, integrated Wix Analytics and more.

The abundance of features makes Wix an ideal solution for small companies with a more complex scheme of activities.

Wix Cost

As for the Wix premium packages, there are 4 of them here: Light ($17/mo), Core ($29/mo), Business ($36/mo) and Business Elite ($159/mo). Each package comes with a free trial that extends for 14 days. Money-back guarantee is possible here as well.

3. Squarespace

Squarespace can be an ideal solution for the broadest range of smaller businesses

With gorgeous templates and well-thought-out plans, Squarespace can be an ideal solution for the broadest range of smaller businesses. The platform’s capacities are enough to run a blog, a portfolio, a gallery, an online store etc. The website builder was first introduced to the market in 2003 and the number of projects created with it now exceeds 5,866,182

Squarespace Pros & Cons



Rich template collection;
AMP support;
Professional eCommerce module;
Opportunity of quick website migration from other platforms (WordPress, Shopify, Blogger, Tumblr, Etsy, Big Cartel) to Squarespace;
Ready-made mobile apps for store and website management;
Integrated email-marketing system;
A separate tool for meeting scheduling with a built-in booking options;
Application for working with videos (Squarespace Video Studio app);
Integrated post commenting system (for blog creation).
Free Logo Maker.
Some extensions and many integrated services require separate subscriptions;
Limits applied to the volume of stored video files (yet there is unlimited storage space for images and other content);
Prices are above average;
Free trial for 14 days only.

Special Small Business Website Features

Squarespace (my review) gives everything a small project might need to start. It remains unbeaten when comparing its templates with ones offered by other competitors. These are professionally designed, solid-looking themes grouped in categories. You can choose a suitable one among the most popular templates or in a specific section according to your targeted activity (online store, blog, restaurant, etc.).

Another standout feature of Squarespace is its comprehensive eCommerce capabilities, which are ideal for small businesses looking to sell products or services online (best web store examples). Squarespace provides everything needed to set up and manage an online store, including secure payment processing, inventory management, client invoicing feature and customizable product pages. Additionally, the platform offers powerful marketing tools, including abandoned cart recovery, promotional pop-ups and discount codes, to help businesses increase sales and retain customers.

With Squarespace, you can also get access to the built-in logo maker, custom domain (or the ability to transfer the existing one), great SEO instruments, marketing tools to organize promo campaigns, the ability to extend your website’s functionality by adding various apps etc.

No matter which plan you choose, your website based on Squarespace will be mobile-responsive. You’ll get access to basic statistics and 24/7 support.

Squarespace Cost

There’s a choice of four Squarespace plans to subscribe to. The cheapest one – available at $16 a month – will suit only individual entrepreneurs’ needs. The other three are addressed to businesses and online stores. Each Squarespace plan has a reasonable price/functional set ratio. All plans go with a free trial.

4. Hostinger Website Builder

Hostinger Website Builder – a user-friendly web design solution that targets beginners and  pros alike

Hostinger Website Builder was originally known as Zyro – a user-friendly web design solution that targets beginners and web design pros alike. It helps create various types of projects (including those for small business) with no coding skills at all. Powered by Hostinger, the software has been used to set up over 150,647 projects – both personal and business. It’s high time to review the system now.

Hostinger Pros & Cons



AI Website Builder;
Competitive pricing;
User-friendly Interface;
Responsive designs;
Fast loading speeds;
Free Domain and SSL Certificate;
24/7 Customer Support.
Limited advanced customization;
Not many integrations;
Baseline eCommerce functionality.

Special Small Business Website Features

Hostinger Website Builder comes equipped with several features that are particularly beneficial for small businesses. One of the standout features is its collection of pre-designed, responsive templates that cater to various industries, from retail to professional services. These templates are not only visually appealing but also optimized for mobile devices, ensuring that websites provide a seamless experience across all platforms.

For businesses looking to sell products online, Hostinger offers essential eCommerce functionality, including product management, secure payment processing, and customizable checkout pages.

Another key feature is the drag-and-drop interface, which simplifies the website creation process. This tool allows users to easily add and arrange elements such as text, images, and forms, making it accessible even for those with no technical background.

AI support is what also makes the system stand out from the crowd. This means that it offers the automated process of content creation based on the submitted information. There is also the AI logo maker here and business name generator that will help you pick the best brand name and design the most suitable logo with regard to the specified preferences.

Finally, Hostinger also boasts its video and Google Maps integration options, opportunity to add CTA buttons, use blogging tools and other advantages.

Hostinger Website Builder Cost

The cost starts at $2.99 per month with further renewal fee $7.99 per month. The price includes free domain name and email, opportunity to create and host up to 100 websites, eCommerce functionality, 0% transaction fees, AI tools, marketing integrations and other features.

5. Jimdo

Jimdo – is a simple yet full-featured AI website builder

Jimdo – is a simple yet full-featured AI website builder that makes it possible to launch and run various project types. Small business sites are not an exception. Started in 2007, the software has evolved into one of the most widely-used systems, powering over 832,454 sites. To find out what the system has to offer, view the short review below.

Jimdo Pros & Cons



AI support;
Two website builder options;
No Jimdo ad banners;
Blogging, marketing, eCommerce;
Extra apps and SEO;
HTML editing option.

No website restore feature;
Lack of template flexibility;
Expensive plans, limited Free account options;
SEO settings only in the Business plan;
Limited third-party integrations.

Special Small Business Website Features

One of Jimdo’s standout offerings is the AI-driven website builder, which creates a personalized website based on a series of questions about the business. This feature is ideal for small business owners who want to get online quickly without spending a lot of time on design.

Jimdo’s selection of responsive templates ensures that websites look great on any device, providing a seamless user experience. These templates can be easily customized with the drag-and-drop editor, allowing users to add and arrange elements like text, images, and contact forms with ease.

For those looking to sell products online, Jimdo (my review) offers a personalized eCommerce approach that includes product management, secure payment processing features and customizable store layouts. While the eCommerce tools are baseline, they are sufficient for small businesses just starting out with online sales.

Additionally, Jimdo offers blogging functionality, multilingual support (there are over 8 languages the interface is available in), legal text generator, Logo Creator, versatile integration options, opportunity to use the Business Listing tool, connect SSL Certificate etc.

Jimdo Cost

Jimdo has a completely free account and several premium subscriptions with advanced features. These are divided into two groups – Website (starting at $11/mo) and Online Store (starting at $21/mo).

What Is the Best Website Builder for Small Business?

With all the above-mentioned factors in mind, I give the palm to Squarespace and regard it as a universal solution for any small business. Although I showed cheaper solutions, each Squarespace plan can bring you more benefits than some of the most expensive plans of other competitors. Squarespace’s strongest points include options crucial for small businesses, like gorgeous, professionally built templates and enough eCommerce tools.

Yet, you can rely on other solutions from this review as well since they are all reliable and time-proven. Be it SITE123, Wix, Hostinger or Jimdo, you can expect to find enough instruments there to create a simple but workable website. Here, your choice may depend on your budget standing, design expectations, and other specialties.

Malcolm ThomasAuthor

For over 15 years, I've delved into the dynamic world of website builders and hosting. As a seasoned expert in web development, my passion for technology fuels my journey of exploration and analysis. Through meticulous reviews and comprehensive insights, I empower readers to navigate the digital landscape with confidence. With a commitment to staying abreast of the latest trends and innovations, I strive to offer practical advice and informed perspectives. Join me on this adventure as we uncover the best solutions and strategies for building and hosting your online presence.

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