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IM Creator (XPRS) Website Builder

Also know under such names as IM Creator and XPRS, this website builder has a very complicated history. The platform has evolved to an affordable and simple website builder with a good set of features for e-commerce and White Label in particular.

The final version of the platform was introduced in 2015. After several transformations, IM XPRS comes as a full-scale building platform for different needs although with some limited functions when it comes to SEO. It is a good option to create ecommerce websites, corporate portals, catchy blogs and small web shops. Let’s have a closer look at how IM XPRS evolved over the time and what benefits it offers when it comes to building web resources from scratch.

Ease of Use

The first impression can make the impact. IM XPRS simplicity starts with the registration process. It takes a couple of seconds to complete. The absence of annoying ad hoops and banners is certainly a good plus. To get started, a user only needs to choose a template and start editing. That is actually it.


Every time you need to add a new element, simply press the “+” button. The core IM XPRS advantage is its Polydom blocks that are very easy to edit and customize. The website builder was initially designed as a tool for users without any coding or designing skills.

The platform uses so-called stripes that look like LEGO stacks. You can choose a stripe you need from a particular category. Then it can be added to your website.

A “show history” button make it easy to go back to previous changes. It keeps the record of changes including edited texts, changed prices, removed elements, etc. However,it does not let you go back to original images or background color. Every time you need to delete a section, simply press the “X” icon. Summing up, IM XPRS is a good choice for users who need to build a website from scratch with minimum efforts and without technical and design skills.


IM XPRS has proved to be a good option for web shops and resellers. This is mainly to builder’s so-called “the big three” features that include e-commerce, White Label, and blogging. On the other hand, the platform is flexible enough to design and publish websites related to other niches. We will start with some core functions.


IM XPRS boasts its own e-commerce platform that delivers a set of managing and tracking tools. Simply choose a stripe from the “Store” section and add content. That’s it! You now have your own online shop that can be accessed via your personal Dashboard. It lets users handle the following issues:

  • Manage products;
  • Add new items;
  • Run the beta selling process to ensure its validity;
  • Check the Add to Cart Function;
  • Track all sections, products and completed transactions;
  • Edit price;
  • Overview all available products along with their prices, titles, descriptions.

“Sell this product” pop up feature is a huge plus. It appears every time you click on a particular element or product image. Users can set or change currencies right from the Dashboard. The platform currently supports 25 different currencies available in the “Setting section in user’s Dashboard. Here you can customize Refund and Premium emails enabling an effective communication with the customers.

imcreator store settings

The transfer block lets you easily setup your deposit details. Users can currently choose from two major option: Wire Transfer and Paypal. The system will automatically transfer all year earnings once a month. Opting for Pay Pal looks a better option, as setting up deposits with Paypal is faster and easier. You only need to indicate Paypal ID and email.

Setting Wire Transfers look more complicated and time-consuming, as here you need to fill in lots of data including Bank Name, Country, Address, Routing Number and more. Both options include a 5% fee on wiring. IM XPRS also offers the opportunity to integrate your Stripe account by indicating Secret and Publish Keys in the Transfer Setting block.

Pro & White Label

IM XPRS offers probably the best White Label solution for professional designers, resellers and hosting companies. It offers CMS solutions for internal corporate use as well. The price starts from $350 year and brings the following opportunities:

  • Set up your own branded website for customers;
  • Unlimited number of domains and websites;
  • Replace IM XPRS branding with your own;
  • Control Panel for resellers and tracking functions;
  • 24/7 support team to resolve any issues.

The main idea of the White Label feature is to let companies provide website building services on behalf of their own unique brands powered by IM XPRS platform. The plan for White Label includes an unlimited number of licenses, domains, users, and websites.It will suit different types of White Labels:

  • Independent Web Designers who want to create high-quality websites for their customers under their own brand;
  • Domain and Hosting Companies do not need to spend thousands on creating their own builder. IM XPRS provides full integration and lets companies keep up to 100% of their revenue;
  • Web Solution for Large Corporations – IM XPRS can be used as a single CMS solution with its own servers, hosting in addition to content editing and sharing.


Im XPRS provides enough tools to create simple and catchy blogs for both individuals and huge corporations. Simply go to Blog Settings and start editing your page. Start from choosing the blog type and then remove headers or pick visible elements with only one click. Customize the space between different items or choose their number in a row to establish a unique blog posting style.
imcreator blogging
Settings let you choose the background in addition to layouts and effects. Feel like you’re craving for some more? Pro blog settings make it easy to change items’ and content width, stripe padding and more. The website builder has enough tools to create a catchy and attractive blog featuring bright images and texts that can be easily customized and edited.

Export and Hosting

Whether you decide to create a free or paid account to use IM XPRS, the platform provides a free hosting. No need to look for and deal with hosting services as well as spend time and money. The website builder claims to handle all the issues for their clients.

They may include security and operation upgrades to ensure a proper website running. The free plan includes 50 megabytes of space to host the content. Once you call for unlimited storage facilities, opt for the premium plan to add as many products, images, and descriptions as you need.

Add-Ons and Integrations

Apart from Google Maps and Analytics integration, IM XPRS provides social media links on major social platforms including Facebook, Instagram, and Twitter. For more add-ons, check the list of available:

  • Vimeo & YouTube;
  • Facebook comments;
  • Google Calendar.


IM XPRS offers a range of mobile responsive templates to reach your target audience. All templates boast basic simplicity when it comes to editing and customizing web pages. Users can easily replace already existing content with their own.


All themes look pretty nice when it comes to design. If you plan to manage your future website from a mobile device, the website builder offers its own mobile editor. It should be noted that the tool is yet available for iOS devices only. Giving a mobile focus on a website building platform is certainly a good idea.

The IM XPRS editor reserves a place for HTML code to be inserted into the website header. PLease, note that you need to publish your the page to include the code in the header. Page settings are full of different tools to create a personalized page.

Here you can choose from different layouts including Hamburger Side, Hidden and Overlay. Several scroll effects are available to increase the level of website usability. The Page Setting block also includes widgets and page access sections. They are all available within a one editing panel.


IM XPRS may look a bit limited when it comes to SEO features and tools. On the other hand, you still have a chance to optimize your future website and benefit from higher search engine rankings. The website builder makes it easy to edit titles, insert SEO-friendly descriptions that contain topical keywords. By the way, you can set a focus keyword for every single page depending on the content. Additional tools include:

  • Visibility by All Search Engines;
  • Favicon Upload Function;
  • Social Image Preview
  • Simple Integration with Google Analytics.


The platform is not overloaded with SEO tools and features, which may look daunting for users who do not crave for more. The tool has a necessary baseline set of functions to create a good-looking website from scratch within hours.

Customer Support

Both new and returning customers can choose several customer support options available at IM XPRS:

  • Intro Videos – outline all baseline aspects of using the website builder step by step;
  • IM XPRS Knowledge Base – extensive knowledge base is available round the clock. It includes useful articles and software documentation;
  • Direct Customer Support – contact XPRS support team directly to handle any issue.

IMCreator Support


IM XPRS offers free and paid plans. A free plan is a good choice whether you want to build a website for personal needs. It includes access to a selection of templates, basic support, and 50 MB storage that hardly looks enough for a more complicated web resource. Once you want to build a fully customizable website with all available e-commerce and managing features, a premium plan would be a bargain.
imcreator pricing
The price ranges from $8 per month for a premium account to $350/year for a Pro and White Label Plan. It looks like a bargain considering unlimited hosting storage, bandwidth and round the clock direct customer support.

Non-profit organizations, independent artists and students can apply for their free IM XPRS license.


IM XPRS is associated with a simplified but still effective website builder for different purposes. The platform will be a good option whenever you need to build a simple blog or a webshop. It also lets users handle personal business projects without the slightest embarrassment upon their heads.

Summing up, IM XPRS has proved to be a solid platform featuring some more sophisticated and smoother features when it comes to e-commerce website that highlights simple product management, order tracking, safe transactions and more.

The platform is obviously good for small but catchy blogs and e-commerce websites. It has proved to be a good corporate solution for internal use as well.

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